Search Engine Marketing

Power, Profits and Control

Written by Jay Shapiro for Gaebler Ventures

Pay Per Click advertising, done right, can get bull's-eye results. It's also a useful gauge for business wishing to learn more about their online target audience's behaviors.

Pay Per Click advertising, used in the right way, can be really powerful stuff.

The net is a potential promotional platform for all businesses these days and effectively using internet advertising is a must for those who want to succeed on and offline.

Of the 1 billion internet users worldwide, how many will be interested in your product or services?

The internet sees over 1 billion users which makes it a fertile ground in which to plant the seeds of your business and promote products and/or services.

Obviously, not every one of the billion users will be your ideal target. When you look at it like that you might start to wonder why you should pay out a proportion of your ad budget for advertising that won't impact on a large group of internet users.

Fine tune your online ad campaign to connect to your desired target.

In order to hone your ad campaigns better you need a system that means you only pay once an interested party has clicked your advert. That's exactly what PPC or pay per click ads are about and the way they work. They can be equally as effective as mainstream media coverage but they represent better value. In addition the likelihood of a closed sale as a result of a click is proportionally high.

Why choose internet advertising rather than standard print press coverage?

What's the first thing you do when you want information? It's a fair bet to say the 'G' word here. You and the world and his wife look to search engines like Google or Yahoo! when they need to find something out. Suffice to say that the internet route is the one we are most likely to take.

More closed deals with PPC

If you're looking to tight-belt your ad funds Pay Per Click ads offer a cost effective way to promote without you having to take too big a bite out of your budget. Foolishly, many businesses slash their add expenditure when business is slow. What they really need to do is the opposite. Means of promoting that don't break the bank are useful for any business, no matter what their size.

Keypoints with Pay Per Click Advertising:

Pay Per Click advertising costs are calculated with regard to:

  • the current value of featured keywords in your advertisement
  • the popularity of the keywords with the search engine results
  • the number of bodies vying for the same or similar pay per click adverts and keywords

Benefits of Pay Per Click Advertising

  • low cost advertising far reaching
  • potentially huge fine tuned audience
  • augmented lead generation and closure rate

To recap:

The acronym PPC stands, as you know, for Pay Per Click, but it could just as easily represent Power, Profits and Control. There's also the added benefit of being able to gauge levels of genuine consumer interest online when you use PPC. After all if they weren't piqued by your ad or the idea of your business, they wouldn't have clicked.

Jay Shapiro is a freelance writer based in the UK. Jay has a particular interest in the emotive aspects of the entrepreneur's character. "Alongside the nuts and bolts of business, the character of the person is often the ingredient responsible for success."

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