A good book can help you think about your business in a whole new way.
When you share your reading list with your leadership team it can spark rounds of conversation, creativity and innovation. A small business library is a resource you can use to jumpstart a culture of learning in the workplace. Here are a handful of great reads that we think should be included in every small business library.
Good to Great: Why Some Companies Make the Leap . . . And Others Don't, Jim Collins
Published in 2001, Good to Great uses solid empirical research to describe the performance characteristics that cause a good company to become a great company. If you're looking for a magic pill, you won't find it here. But what you will find are critical business insights that continue to make this resource a must-read for small business owners.
Guerilla Marketing, Jay Levinson
Now in its fourth edition, Guerilla Marketing lays out cost-effective strategies small business owners can use to find clients and conquer the marketplace. The most recent edition includes updates that address current techniques for marketing on the Internet and in a world that increasingly relies on technological marketing solutions.
The Business Planning Guide, David Bangs Jr.
Written by a former banker, The Business Planning Guide gives entrepreneurs the tools they need to start a successful small business. It's filled with highly practical and proven business startup strategies that will give you an edge in creating a viable business plan and financing proposal.
Switch: How to Change Things When Change Is Hard, Chip and Dan Heath
Change is hard. But it's also necessary if you're going to take your company to the next level. The Heath brothers leverage current research in this highly readable resource that teaches business leaders how to align emotional and rational systems to help people make difficult changes.
The Entrepreneur's Guide to Business Law, Constance Bagley & Craig Dauchy
Is business law dry stuff? Absolutely! But a basic understanding of business law is essential for every current and aspiring small business owner. Bagley and Dauchy give readers an authoritative resource for business law basics ranging from startup to e-commerce and international issues.
Blink: The Power of Thinking Without Thinking, Malcolm Gladwell
Malcolm Gladwell has a reputation for bringing fresh perspectives to seemingly tired business topics. In Blink, he deconstructs traditional thinking about the decision making process and teaches business leaders how decisions are actually made in the real world.