Broadcast media is the most difficult type of media to monitor.
Unlike online or print media, it doesn't lend itself to keyword searches. The sheer volume of video generated by national and regional broadcasters makes it impossible to even think about monitoring your company's video coverage on your own.
Video clipping services bring broadcast media monitoring within your company's reach. Clipping service providers specialize in giving businesses accurate and consistent reporting of company and/or product mentions in broadcast news. If your business is covered by in a broadcast media news segment, these guys will track it down for you.
To get an idea of the potential value of a competent video clipping service, consider the scope of the services Metro Monitor offers their clients. They're based in Birmingham, but Metro Monitor monitors more than 25,000 hours of daily broadcast from more than 700 local stations, from the top markets to smaller markets, plus national and cable networks.
If video monitoring is important to your company's PR efforts here are some things to keep in mind when you're looking for a capable video clipping service.
The reporting methods for video clips are trickier than they are for print and online media clippings. When you are considering a video clipping service, you'll want to consider two things: Convenient delivery options and a way to easily archive your clips. Look for video clipping services that offer online video streaming, digital delivery, and DVDs.
A good video clipping service does a lot more than just collect and deliver video clips. They also provide critical metrics and other tools that are designed to organize, analyze, share, and store your video clips. Smart business owners also prefer video clipping services that streamline the process of integrating video clips into company websites.
Internet media is evolving at the speed of light. More online news and social media outlets are utilizing video than ever before. In the past, video clipping services focused almost exclusively on broadcast and cable news. But progressive video clipping services have expanded their net to capture video from news sites, user groups, YouTube, and other online sources.