Coming Up with White Paper Topics
White papers are a useful for connecting with your customers during the early stages of the sales cycle. But you have a lot on your plate and coming up with white paper topics isn't as simple as it sounds. Here's where to look when you are short on time -- and on white paper topic ideas.
White Paper Mistakes to Avoid
Successful white papers communicate informative content to decision-makers and potential sales leads. But not all white papers are successful -- some are absolute disasters. Here are some of the mistakes you will want to avoid if you want your white papers to produce results for your company.