Introduction to Advertising

Advertising 101

To succeed, entrepreneurs must develop a base of satisfied customers. Advertising programs are the key to attracting customers and this article explains some advertising basics that will get you started.

Wondering how to start advertising a business? Before you start advertising, be sure you understand the fundamentals of advertising.


Interestingly, some small business owners never tap into the power of advertising to grow their business.

At the same time, other business owners assume that advertising will solve all of their customer acquisition challenges.

Here, explained in simple terms, we discuss what advertising can and cannot do for your business.

What Advertising Can Do For Your Business

  • Remind customers and prospects about the benefits of your product or service
  • Establish and maintain your distinct identity
  • Enhance your reputation
  • Encourage existing customers to buy more of what you sell
  • Attract new customers and replace lost ones
  • Slowly build sales to boost your bottom line
  • Promote your business to customers, investors and others

What Advertising Cannot Do For Your Business

  • Create an instant customer base
  • Cause an immediate sharp increase in sales
  • Solve cash flow or profit problems
  • Substitute for poor or indifferent customer service
  • Sell useless or unwanted products or services

Now that you understand how advertising can affect your business, it's time to take the next step and develop an advertising plan.

Remember to experiment when you advertise. If an advertisement works, do more of it. If it doesn't, tweak the advertising plan and try again.

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Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities


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