Evaluating Advertising Efforts
Modern day businesses are being forced to contend with the fact that there is ever-increasing competition and a subsequent shrinking of profit margins. This has forced managements across the business sector to enforce strict appraisal measures on every type of expenditure, including advertising. The aim here is to determine if indeed the advertising effort has been effective.
Should a Start Up Advertise?
Advertising has long been the dominant form of promotional marketing that firms of all sizes engaged in to build brand awareness and increase their customer base. However, many experts argue that advertising should only be used to enforce a recognizable brand, not to develop one.
Basic Approaches to Advertising
There are so many products and services on offer in the market, many of which are similar, and some which are quite unique. These qualities will count for little if the customers expected to buy them have no knowledge of their availability. What does a business have to do to get the word out?
Advertising Options for Entrepreneurs
In determining the type of medium or media that will be used in an advertisement campaign the management must seriously consider the inherent characteristics of each medium. What are these characteristics that serve to set one medium apart from the others and thus form a basis for the selection of one and not the other?
Selecting an Advertising Medium
In selecting an advertising medium certain decisions must be made. Firstly, the general type of medium must be identified. Secondly, the class/category of the media must be chosen. Thirdly, the specific medium must be settled upon. What are the factors that aid in making these three decisions?
Seven Low-Cost Advertising Ideas for Small Businesses
Sometimes the most obvious mainstream advertising venues may be too costly or ineffective for many small businesses. This article presents seven alternative advertising venues that are perfect for the promotion of small businesses within the local community.