Good Business Books
Contrasts Between 2 Popular Marketing E-books
Written by Jay Shapiro for Gaebler Ventures
For Network marketers e-books and training programs can prove invaluable. Here we compare two of the most popular NM bibles.
Once again Ann Sieg brings a valuable E-book to network marketers: titled 7 Great Lies of Network Marketing, this book as been a popular choice for several years now.
On the cyber E-book shelf alongside Sieg's helpful work is Michael Fortin's The 10 Commandments of Power Positioning.
Both have a lot to offer and both are popular with marketers. Sieg's e-book is possible more renowned but then she is connected to the Renegade group which is well-known as a source of information for network marketers.
As before, Sieg tells it like it is. Her writing style is personable and she draws on her own experiences in business to put her many points across.
Despite the amiable tone of the book, this publication as has a certain amount of controversy attached to it. Industry insiders aren't always keen to have their myths exploded.
The 10 Commandments of Power Positioning covers a wider range of subject matter than 7 Great Lies. Its author, Fortin explains the following:
- How best to brand identify your company, product or services in order to gain a superior position to that of your competitors.
- How to effectively alter your approach and go from an open-for-business stance to becoming people's choice business
- How developing strategic marketing connections can bring you endless leads.
In reality, neither of these e-book will ever give you key to success unless you vigorously apply the principles therein. No matter what profession you are in, there aren't any easy fixes. And hats off to both Sieg and Fortin, both authors are plain talking about this.
But as both are successful in their own right, that gives the reader an element of confidence in them. Choosing between the two e-books is hard but it's fair to say that 7 Great Lies gives a more microcosmic view of its subject than Fortin's 10 Commandments. Both books draw on biblical references for their titles, but let's say neither should be taken as gospel - just good old straight talking advice. There's no mystery in either publication.
Perhaps Fortin's book would best suit a newcomer wanting a broader overview of business in general, while Sieg's e-book would be something the more accomplished network marketer would gain a lot of insight from. The latter book is specifically network oriented whereas 10 Commandments applies to various business models.
Both publications are worthy ones that deserve the acclaim they have received. It's really just a matter of personal preference.
Jay Shapiro is a freelance writer based in the UK. Jay has a particular interest in the emotive aspects of the entrepreneur's character. "Alongside the nuts and bolts of business, the character of the person is often the ingredient responsible for success."
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