The lure of the Internet to conduct marketing for your business is almost inescapable.
Digital marketing allows you to keep tab on your marketing expenditure, it allows you to calculate the effectiveness of various channels which are a part of your digital marketing campaigns and allow you to test your campaigns – something you can't do with your conventional marketing methods. Here are some tips on how to squeeze the most off your digital marketing efforts.
Digital marketing still needs a strategy: Much like everything else in your business, your digital marketing efforts will need a strategy as a foundation. You cannot improvise and get into a "fire-fighting" mode. You will need to know what channels in digital marketing you need to set out on and how it works towards maximizing your marketing dollar. What are the channels among Search Engine Optimization, free methods of advertising on the Internet, Pay Per Click, Buying Media, Link building, etc., you would like to focus on? What gives the maximum bang for your buck?
Consistent effort is a requisite: No matter which suite of channels you choose for your digital marketing campaigns, your marketing must be a consistent, daily effort. You cannot think of deploying campaigns when you have lowered revenue due to no sales or during dull sales periods. No matter what happens, marketing efforts should be on your daily "things-to-do."
Follow digital marketing best practices: The best of the information comes at a price. Invest properly in trying to dig out information on digital marketing best practices published online or off. Attend training seminars or even have some of your staff accompany you to train them better. Make sure you have regular training programs on safe, acceptable and effective digital marketing practices to get the most out of your staff.
Keep tabs on numbers: Metrics will help you take a snap shot view of results from your marketing efforts. Knowing these numbers will help you decide which channels you should focus on since they would tell you which channels worked well for you. When you have metrics on processes, you can improve them better.
Test, test and test some more: No digital marketing campaign is ever complete with testing it first. By testing, you save a lot of time and money. Testing also allows you to experiment with new ways of reaching out to your customers. Every element of your digital marketing campaigns must be tested – the landing pages, the auto-responder emails, your graphic elements on websites, the content, the copy, the offer and the price points – almost everything goes under the testing radar.