If you're like most business owners, you intuitively know that digital cameras have a variety of applications in your workplace.
But identifying what those applications are and encouraging your employees to actually use your digital camera is a lot harder than it seems.
Unless you want your business digital camera to become a dust collector, you'll need to incorporate it into everyday office routines and work processes. In today's multimedia-focused world, there is no excuse for not taking advantage of digital photographs. Here are a few ideas to get the ball rolling in your company.
High quality executive headshots come in handy for a variety of uses. Executive headshots are standard features for the leadership page of your company website, but you can also use them on business cards and other marketing materials. The advantage of taking head shots in-house is that it's easier to update them on a regular basis.
Many small businesses use digital camera technology to photography products for the company website. Since you don't need the highest quality photos for web content, a simple, compact digital camera is enough to give your employees the ability to post attractive product photos.
Visual Idea Capture
A decent compact digital camera is a nice tool to have in your briefcase. If you happen to encounter a great idea during the course of your day (e.g. an innovative retail display or an effective billboard campaign) you can simply snap a photo to bring back to the office and share with the rest of your team.
Many companies neglect the value of candid or unposed workplace photographs. Candids can really dress up marketing materials and give company outsiders a window into your normal work routines. Get in the habit of assigning an employee snap informal shots throughout the workday, and rotate photographers on a weekly basis.
Client presentations & progress reports
Digital photographs can also be useful for your company's interactions with clients. You can use photos of completed projects to impress clients during presentations and email digital pics to update clients on your progress during the course of a build.