How Can I Improve Our Marketing

Marketing a Plumbing and Heating Contractors Business

Promotional tactics for plumbing and heating contractors businesses are exceptionally diverse. But in our experience, there are a handful of tips and strategies that will deliver the best return for your marketing efforts.

Need to improve the effectiveness of your marketing channels for your plumbing and heating contractors business? That's becoming a common theme these days, especially in this market sector.

By leveraging today's best marketing techniques, any plumbing and heating contractors business .[%

Make Sure You Have a Good Business Sign

Good signage is a Business 101 concept. Despite the fact that plumbing and heating contractors businesses come in all shapes and sizes, sign content should focus on some common industry themes in addition to the details of your business. Is your sign conveying key business messages? Should you go with or traditional business signage? These are just a couple of things to consider when buying business signs.

Given the fact that signage in plumbing and heating contractors businesses has unique characteristics, avoid glossing it over as an afterthought. Make sure you avoid common business sign mistakes. The last thing you want to do is buy an expensive business sign and not have it do the job.

Media Monitoring

Many marketing techniques are easy to evaluate. Direct mail can be evaluated by tallying the cost of inputs (e.g. a premium mailing list, printing, postage, etc.) and measuring the number of customer responses you receive from the campaign. The difficulty comes when you are tasked with quantifying market presence and brand influence. Fortunately, media monitoring has the ability to give your plumbing and heating contractors business a sense of market presence and other variables that are difficult to quantify. Even more importantly, media monitoring can alert you to negative commentary early, giving you the opportunity to counter negative mentions with more accurate and more positive messaging.

Coupons

Think you know all there is to know about coupling? Maybe not, at least when it comes to using coupons for plumbing and heating contractors business advertising. Although there are various ways to utilize coupons, the universal objective is to increase traffic, revenue and market exposure. In a typical coupon scenario, plumbing and heating contractors business owners combine coupons with targeted messaging and purchase incentives. Coupled with other marketing techniques, a steady stream of legitimate coupon promotions can incentivize periodic customers to increase the frequency of purchases from your company.

Share this article


Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary