October 24, 2020  
  Entrepreneurial Resources - Advice for California Entrepreneurs  
  Cupertino, California Resources for Entrepreneurs  
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Starting a Business in Cupertino, California

Thinking about starting a business in Cupertino, California? This step-by-step guide walks you through the major decisions you should consider before opening a new business in Cupertino.

Are You Ready for Life as an Owner?

Most new ventures do not succeed, in part because the entrepreneur did not have the entrepreneurial skills and traits needed to succeed. So, before jumping into the world of entrepreneurship, consider all of the implications of being an entrepreneur.

Because entrepreneurship is not for everyone, we recommend you do the following to help you assess whether you should move forward with starting a business:

  • Talk to other entrepreneurs in Cupertino. Listen closely to their experiences and see if you think you too can be successful.
  • We recommend reading Should You Become an Entrepreneur?. For aspiring new entrepreneurs, it's a must read article.
  • Have a candid conversation with friends and family. Ask them directly: Do I have what it takes to be an entrepreneur? Listen carefully to their answer, as they presumably know your strengths and weaknesses.

Cupertino, California Demographic Information

Cupertino has an active business community that includes small businesses, mid-sized businesses and large businesses.

To give you a better feel for Cupertino demographics for small businesses, we have tabulated the small business sizes, based on number of employees, for business in Cupertino.

Business Size# of
1-4 Employees 2849
5-9 Employees 834
10-19 Employees 525
20-49 Employees 351
50-99 Employees 123
100-249 Employees 114
250-499 Employees 12
500-999 Employees 6
1000+ Employees 6
All Cupertino Businesses 4820

As a new Cupertino entrepreneur, you may also be interested in the table below. It shows how many businesses there are in Cupertino for each business category. By looking at this chart, you can get a general sense for how much competition there is in the business niche that you are pursuing.

Business Type # of
Advertising Agencies 1
Appliance Repair and Maintenance 1
Architectural Services 1
Art Dealers 2
Automobile Driving Schools 1
Automotive Parts and Accessories Stores 1
Baked Goods Stores 3
Barber Shops 1
Beauty Salons 14
Bed-and-Breakfast Inns 1
Beer, Wine, and Liquor Stores 3
Book Stores 2
Bowling Centers 1
Broadwoven Fabric Finishing Mills 1
Building Inspection Services 1
Business and Secretarial Schools 1
Business Associations 4
Business to Business Electronic Markets 4
Cafeterias 2
Camera and Photographic Supplies Stores 1
Car Washes 1
Caterers 1
Cement Manufacturing 1
Charter Bus Industry 1
Child and Youth Services 1
Child Day Care Services 23
Children's and Infants' Clothing Stores 1
Civic and Social Organizations 2
Clothing Accessories Stores 3
Coin-Operated Laundries and Drycleaners 2
Commercial Lithographic Printing 1
Commercial Photography 2
Community Food Services 2
Computer and Software Stores 3
Computer Facilities Management Services 2
Computer Storage Device Manufacturing 2
Computer Systems Design Services 44
Confectionery and Nut Stores 2
Continuing Care Retirement Communities 1
Convenience Stores 2
Convention and Trade Show Organizers 1
Couriers 1
Credit Unions 2
Curtain and Drapery Mills 1
Custom Computer Programming Services 118
Dental Laboratories 6
Diet and Weight Reducing Centers 2
Direct Life Insurance Carriers 1
Direct Title Insurance Carriers 7
Discount Department Stores 1
Drinking Places (Alcoholic Beverages) 3
Drywall and Insulation Contractors 3
Educational Support Services 3
Electrical Contractors 9
Electronic Computer Manufacturing 1
Electronic Shopping 4
Elementary and Secondary Schools 3
Employment Placement Agencies 1
Engineering Services 30
Environmental Consulting Services 1
Exam Preparation and Tutoring 12
Facilities Support Services 1
Family Clothing Stores 4
Farm Supplies Merchant Wholesalers 1
Fine Arts Schools 4
Fitness and Recreational Sports Centers 10
Flooring Contractors 1
Florists 2
Food (Health) Supplement Stores 3
Food Service Contractors 6
Framing Contractors 1
Fruit and Vegetable Markets 1
Full-Service Restaurants 61
Furniture Stores 6
General Automotive Repair 13
Gift, Novelty, and Souvenir Stores 9
Glass and Glazing Contractors 2
Golf Courses and Country Clubs 1
Grantmaking Foundations 4
Graphic Design Services 3
Hardware Merchant Wholesalers 1
Hobby, Toy, and Game Stores 8
Home Furnishing Merchant Wholesalers 1
Home Health Care Services 2
Homes for the Elderly 3
Household Appliance Stores 4
Hydroelectric Power Generation 1
Industrial Building Construction 1
Industrial Design Services 2
Insurance Agencies and Brokerages 18
Interior Design Services 1
International Trade Financing 1
Internet Service Providers 2
Investment Advice 7
Janitorial Services 2
Jewelry Stores 12
Land Subdivision 1
Landscaping Services 13
Language Schools 4
Lessors of Other Real Estate Property 1
Libraries and Archives 1
Limited-Service Restaurants 30
Limousine Service 3
Locksmiths 1
Luggage and Leather Goods Stores 1
Mail-Order Houses 10
Marketing Consulting Services 12
Masonry Contractors 1
Media Representatives 1
Medical Laboratories 1
Men's Clothing Stores 2
Miscellaneous Intermediation 8
Mobile Food Services 2
Mortgage and Nonmortgage Loan Brokers 5
Motor Vehicle Towing 1
Museums 2
Musical Groups and Artists 1
Musical Instrument and Supplies Stores 1
Nail Salons 5
New Housing Operative Builders 4
Nonresidential Property Managers 5
Nursing Care Facilities 2
Office Administrative Services 2
Office Equipment Merchant Wholesalers 2
Office Supplies and Stationery Stores 1
Offices of Certified Public Accountants 8
Offices of Chiropractors 13
Offices of Dentists 76
Offices of Lawyers 26
Offices of Optometrists 9
Offices of Other Holding Companies 1
Offices of Podiatrists 3
Offices of Real Estate Appraisers 1
One-Hour Photofinishing 1
Ophthalmic Goods Merchant Wholesalers 1
Optical Goods Stores 3
Painting and Wall Covering Contractors 7
Parking Lots and Garages 1
Pet and Pet Supplies Stores 1
Pet Care (except Veterinary) Services 1
Pharmacies and Drug Stores 4
Photography Studios, Portrait 5
Portfolio Management 9
Prepress Services 1
Private Mail Centers 2
Professional Organizations 2
Public Relations Agencies 1
Quick Printing 1
Real Estate Credit 1
Real Estate Investment Trusts 1
Residential Property Managers 10
Residential Remodelers 16
Retail Bakeries 3
Sales Financing 1
Savings Institutions 4
Securities Brokerage 12
Shoe Stores 8
Snack and Nonalcoholic Beverage Bars 19
Software Publishers 20
Sporting Goods Stores 8
Sports and Recreation Instruction 6
Tax Preparation Services 8
Telecommunications Resellers 2
Telephone Answering Services 2
Telephone Apparatus Manufacturing 4
Temporary Help Services 11
Testing Laboratories 2
Tile and Terrazzo Contractors 1
Tire Dealers 1
Title Abstract and Settlement Offices 1
Tour Operators 2
Travel Agencies 8
Used Car Dealers 1
Veterinary Services 3
Video Tape and Disc Rental 3
Wholesale Trade Agents and Brokers 15
Wineries 1
Wired Telecommunications Carriers 1
Women's Clothing Stores 4

Choosing a Business Name

Making the right decision when choosing a company name is very important. There are many decisions you'll make now that you can change later, but changing a company name years down the road is not very easy. So, choose a good company name at the outset.

Companies like Starbucks, Apple, Target, Microsoft and Intuit all have strong company names that are easy to remember and have become well-loved brands. Wouldn't it be nice if your new company name got on a similar track?

Numerous company naming issues are discussed in more detail in this article: Naming a Business.

There's one other important factor when naming a business. Since you are starting a business in Cupertino, it's imperative that you check now that no other California company is using the business name you want to use.

Where to Get Money to Start a Company

Getting your Cupertino business the capital it needs to succeed requires strong organization skills and perseverance. To obtain business financing, you will need to hear a lot of rejections before you finally find a funding solution that works for you.

To learn about raising money, we recommend you read the fundraising articles on our site, such as Getting a Small Business Loan.

For Cupertino entrepreneurs in need of startup financing, check out our List of California Angel Investors and our List of California Venture Capital Firms.

Marketing Your New Company

To grow your Cupertino business, having an excellent marketing plan is fundamental to your doing well.

You can learn all about marketing on our site. Advertising on the Web discusses marketing strategy and tactical marketing in a way that should get you thinking about how to creatively promote your business. That's just a sampling of the many useful articles we have on Marketing a Small Business.

Bring in Revenues

Mastering the art of selling is a must if you want your new Cupertino business to do well.

So what does it take to bring in more prospects and close more business? Let us help you refine your selling techniques through our many useful sales advice tips.

Hiring Telemarketing Firms to Generate Sales Leads is a good article to read, one of dozens in the Selling for Entrepreneurs section of our site.

Never Give Up

Most new Cupertino businesses underestimate the number of challenges they will face.

If you choose the right business and love what you do, you will greatly increase your odds of success.

We are here to help Cupertino businesses to be successful. We want to be there for you to answer your business questions, whether you are a new Cupertino entrepreneur who is just getting started or you are already up and running with your new venture.

More Entrepreneurial Resources for Starting a Business in Cupertino, California

Here are more links that we believe will help you be successful in starting a business in Cupertino.



Additional Resources for Entrepreneurs

Buying a Business

Writing a Business Plan

Raising Money


Small Business Marketing

Advertising Advice

Public Relations -

Customer Service Tips

Entrepreneurial Selling

Workplace Safety