August 1, 2020  
  Entrepreneurial Resources - Advice for New Jersey Entrepreneurs  
  Stirling, New Jersey Resources for Entrepreneurs is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Starting a Business in Stirling, New Jersey

Thinking about starting a business in Stirling, New Jersey? This step-by-step guide walks you through the major decisions you should consider before opening a new business in Stirling.

Are You Sure You Want to Do This?

Most startup companies don't make it, in part because the business owner did not have the tenacity and/or the skills to succeed. So, before jumping into the world of entrepreneurship, consider all of the implications of being an entrepreneur.

While entrepreneurship has become a popular career choice, we recommend you do the following before you take the plunge:

  • Talk to other entrepreneurs in Stirling. Ask them candidly what it's like to run a business.
  • We recommend reading Should You Become an Entrepreneur?. For aspiring new entrepreneurs, it's a must read article.
  • Have a candid conversation with friends and family. The people who know you best are often in the best position to tell you bluntly whether you will be a good entrepreneur.

What Business Are You Starting?

There are many businesses that you can start. How do you know which type of business is right for you? You might get some good ideas about what kind of business to start by reading Good Business Ideas.

For step-by-step instructions on starting a variety of business types, visit the Good Businesses to Start section of our site. For example, you might be interested in our Starting a Dance Club guide or our Starting a Tatoo Parlor guide.

Always keep in mind that your new business will be in Stirling. Think about what needs are currently being underserved in Stirling. Don't forget to review Stirling demographics to see if there's a market for what you want to sell.

As a new Stirling entrepreneur, you may also be interested in the table below. It shows how many businesses there are in Stirling for each business category. By looking at this chart, you can get a general sense for how much competition there is in the business niche that you are pursuing.

Business Type # of
Barber Shops 1
Beauty Salons 3
Beer, Wine, and Liquor Stores 3
Caterers 1
Child Day Care Services 3
Computer Systems Design Services 2
Convenience Stores 1
Custom Computer Programming Services 1
Dental Laboratories 1
Drinking Places (Alcoholic Beverages) 1
Electrical Contractors 1
Elementary and Secondary Schools 1
Employment Placement Agencies 1
Engineering Services 3
Exterminating and Pest Control Services 1
Fiber Optic Cable Manufacturing 1
Finish Carpentry Contractors 2
Fitness and Recreational Sports Centers 1
Framing Contractors 1
Full-Service Restaurants 8
Furniture Merchant Wholesalers 1
General Automotive Repair 3
Gift, Novelty, and Souvenir Stores 2
Hardware Merchant Wholesalers 2
Insurance Agencies and Brokerages 1
Interior Design Services 1
Landscaping Services 4
Limited-Service Restaurants 1
Mail-Order Houses 1
Masonry Contractors 1
News Dealers and Newsstands 1
Newspaper Publishers 1
Offices of Chiropractors 1
Offices of Dentists 2
Painting and Wall Covering Contractors 1
Pharmacies and Drug Stores 2
Precision Turned Product Manufacturing 1
Radio Stations 1
Residential Remodelers 1
Roofing Contractors 1
Savings Institutions 2
Securities Brokerage 2
Shoe Stores 1
Site Preparation Contractors 2
Snack and Nonalcoholic Beverage Bars 2
Sporting Goods Stores 1
Sports and Recreation Instruction 1
Tax Preparation Services 1
Veterinary Services 1
Wholesale Trade Agents and Brokers 2

Should You Franchise?

Examine a list of Stirling businesses and it becomes clear that purchasing a franchise is a common way to get started as an entrepreneur. Would going with a franchise be a good idea for you?

Our advice is to evaluate the possibility of your buying a franchise opportunity. This site has dozens of articles on franchising, such as Buying an Existing Franchise. Become a franchising expert of sorts by reading more of our Articles on Franchising.

To learn about specific franchise opportunities, check out our Franchise Directory.

Representative franchise opportunities include Subway Franchises and Starbucks Franchises. Alternatively, you can browse franchise categories, such as Accounting Franchises and Moving Franchises.

Note on Stirling Franchise Opportunities: To find out if a franchise you are interested in is available in Stirling, you will need to get in direct contact with the franchisor.

Have You Considered Buying an Existing Stirling Business?

An excellent way to get started in business is to Buy a Business in New Jersey. Follow that link and you may find several good businesses for sale in Stirling.

Before buying a business, be sure to read this article: How to Buy a Business.

Naming the Business

Making the right decision when choosing a company name is very important. There are many decisions you'll make now that you can change later, but changing a company name years down the road is not very easy. So, choose a good company name at the outset.

We strongly advocate that you make sure the ".com" domain name is available for your company name. Every business needs a strong Web presence these days, and having a non ".com" domain means somebody else may outrank you in the search results for your own company name.

To get up to speed on what makes for a good company name, we encourage you to read this useful article: Branding Advice.

As a final piece of advice, remember that because you are planning on starting a business in Stirling, it's imperative that you check now that no other New Jersey company is using the business name you want to use.

Forming a Company in Stirling, New Jersey

It's very important that you are forming a legal entity that operates independently from you. Among other things, forming a legal entity for the business limits your liabilities.

The entity you form can be a traditional C-corporation, a Limited Liability Company (LLC), or an S-corporation.

Incorporation is a very common way to legally create a business entity. Of course, you have to decide which type of corporation to form and where to incorporate. If you are starting a business in New Jersey, it doesn't mean you are required to incorporate in New Jersey. In fact, you are allowed to incorporate wherever you want. However, if you do incorporate in another state, you'll have to register as a foreign corporation in your home state.

There are many nuances to forming a company. We recommend you read some of the educational articles about company formation that are availabe on our site, such as C Corp Versus S Corp. You should also consider getting professional assistance from your business lawyer. Finally, if you are starting a business in Stirling, New Jersey, our information on Incorporating in New Jersey may be a useful resource if you decide to incorporate in New Jersey.

The Role of the Business Plan

Creating a business plan is essential in maximizing the prospects of your new company. In effect, a business plan is a written description of the future you envision for your business. Failure to write a business plan

If writing a business plan is on your to-do list, be sure to read Business Plan Contests. A great resource for business planning assistance is the free business counselors available to you through your local SCORE chapter in New Jersey.

Getting Money to Start a Business

Getting your Stirling business the capital it needs to succeed is a difficult chore. Bootstrapping, which means growing the business without outside funding, is the best alternative, but that's not a viable option for many startup plans.

To learn about raising money, we recommend you read the fundraising articles on our site, such as Only Idiots Send Venture Capitalists Business Plans.

For Stirling entrepreneurs who want to raise money for a new venture, browse our List of New Jersey Angel Investors and our List of New Jersey Venture Capital Firms.

Marketing Your New Venture

To rise above the crowd in Stirling and grow your business, having an excellent marketing plan is fundamental to your successs.

We have some helpful resources on this site for entrepreneurs who are working on marketing plans. Direct Mail Costs discusses marketing strategy and tactical marketing in a way that should get you thinking about how to creatively promote your business. There are many more articles on marketing on our site. Visit our Small Business Marketing resource section to see them all.

Selling Tips

Mastering the art of selling is a must if you want your new Stirling business to do well.

So what does it take to bring in more prospects and close more business? Fortunately, we've got plenty of good advice to help you improve your selling skills.

Compensating Sales People is a good article to read, one of dozens in the Selling for Entrepreneurs section of our site.

Advancing Your Entrepreneurial Skills

Successful business owners recognize that they need to continually improve.

With your business being located in Stirling, New Jersey, you will want to take advantage of the learning programs at local New Jersey educational institutions. It's also worthwhile to see if there are any networking organizations for Stirling entrepreneurs.

Next Steps

Most new Stirling businesses underestimate the number of challenges they will face.

Owning your own business will be a daunting task, but you can do it.

This site is all about helping entrepreneurs in Stirling and elsewhere to achieve real success. We have a wealth of experience in business start-ups, financing, marketing, sales and more...and we've made all of our knowledge available to you.

More Entrepreneurial Resources for Starting a Business in Stirling, New Jersey

Here are more links that we believe will help you be successful in starting a business in Stirling.



Additional Resources for Entrepreneurs

Buying a Business

Writing a Business Plan

Raising Money


Small Business Marketing

Advertising Advice

Public Relations -

Customer Service Tips

Entrepreneurial Selling

Workplace Safety