June 5, 2020  
  Entrepreneurial Resources - Advice for Wisconsin Entrepreneurs  
  Verona, Wisconsin Resources for Entrepreneurs  
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Starting a Business in Verona, Wisconsin

Thinking about starting a business in Verona, Wisconsin? This step-by-step guide walks you through the major decisions you should consider before opening a new business in Verona.

What Business Are You Starting?

Choosing a business that is right for you is very important. To stir your creative juices on what kind of business to start, take a look at Good Business Ideas.

For step-by-step instructions on starting a variety of business types, visit the Good Businesses to Start section of our site. For example, you might be interested in our Starting a Polishes Business guide or our Starting a Semiconductors & Equipment Business guide.

Remember that you are starting a business in Verona. The business you want to start may already be well-represented in Verona. Don't forget to review Verona demographics to see if there's a market for what you want to sell.

Verona, Wisconsin Demographic Information

Verona has an active business community that includes small businesses, mid-sized businesses and large businesses.

To give you a better feel for Verona demographics for small businesses, we have tabulated the small business sizes, based on number of employees, for business in Verona.

Business Size# of
1-4 Employees 5886
5-9 Employees 1674
10-19 Employees 1458
20-49 Employees 1188
50-99 Employees 351
100-249 Employees 162
250-499 Employees 0
500-999 Employees 0
1000+ Employees 0
All Verona Businesses 10719

As a new Verona entrepreneur, you may also be interested in the table below. It shows how many businesses there are in Verona for each business category. By looking at this chart, you can get a general sense for how much competition there is in the business niche that you are pursuing.

Business Type # of
Appliance Repair and Maintenance 1
Architectural Services 3
Automotive Parts and Accessories Stores 1
Beauty Salons 4
Beer, Wine, and Liquor Stores 1
Book Publishers 1
Bowling Centers 1
Building Inspection Services 1
Business Associations 1
Car Washes 1
Caterers 1
Child Day Care Services 7
Civic and Social Organizations 2
Commercial Lithographic Printing 2
Computer and Software Stores 1
Credit Unions 1
Custom Computer Programming Services 3
Drafting Services 1
Drinking Places (Alcoholic Beverages) 5
Drywall and Insulation Contractors 4
Electric Power Distribution 2
Electrical Contractors 7
Engineering Services 3
Environmental Consulting Services 1
Family Planning Centers 1
Farm Supplies Merchant Wholesalers 1
Fine Arts Schools 1
Finish Carpentry Contractors 2
Fitness and Recreational Sports Centers 1
Flooring Contractors 2
Florists 1
Food (Health) Supplement Stores 1
Full-Service Restaurants 8
Furniture Stores 2
General Automotive Repair 7
General Freight Trucking, Local 2
Golf Courses and Country Clubs 2
Grantmaking Foundations 1
Graphic Design Services 1
Hardware Stores 1
Homes for the Elderly 4
Industrial Building Construction 2
Insurance Agencies and Brokerages 7
Interior Design Services 1
Investment Advice 4
Janitorial Services 3
Land Subdivision 2
Landscape Architectural Services 1
Landscaping Services 20
Limited-Service Restaurants 6
Locksmiths 1
Machine Shops 2
Mail-Order Houses 2
Marketing Consulting Services 1
Masonry Contractors 4
Medicinal and Botanical Manufacturing 1
Mobile Food Services 1
Motion Picture and Video Production 1
Motorcycle Dealers 1
New Car Dealers 2
New Housing Operative Builders 2
Nursing Care Facilities 2
Office Administrative Services 1
Office Equipment Merchant Wholesalers 1
Offices of Certified Public Accountants 2
Offices of Chiropractors 2
Offices of Dentists 5
Offices of Lawyers 4
Offices of Real Estate Appraisers 3
Painting and Wall Covering Contractors 2
Periodical Publishers 1
Pet Care (except Veterinary) Services 2
Pharmacies and Drug Stores 1
Photography Studios, Portrait 1
Professional Employer Organizations 1
Professional Organizations 1
Quick Printing 1
Real Estate Credit 1
Residential Property Managers 1
Residential Remodelers 6
Reupholstery and Furniture Repair 1
Roofing Contractors 1
Savings Institutions 1
School and Employee Bus Transportation 1
Securities Brokerage 2
Security Guards and Patrol Services 1
Shoe Stores 1
Siding Contractors 1
Sign Manufacturing 2
Site Preparation Contractors 4
Snack and Nonalcoholic Beverage Bars 1
Sporting Goods Stores 2
Sports and Recreation Instruction 1
Temporary Help Services 2
Tile and Terrazzo Contractors 1
Travel Agencies 1
Truck Trailer Manufacturing 1
Used Car Dealers 1
Used Household and Office Goods Moving 1
Veterinary Services 5
Video Tape and Disc Rental 1
Wholesale Trade Agents and Brokers 2
Wired Telecommunications Carriers 2

Have You Considered Buying an Existing Verona Business?

We've created a helpful website page for those who want to Buy a Business in Wisconsin. Follow that link and you may find several good businesses for sale in Verona.

If you are serious about buying a business, you may want to read this article: Buying a Business.

Picking a Company Name

Making the right decision when choosing a company name is very important. There are many decisions you'll make now that you can change later, but changing a company name years down the road is not very easy. So, choose a good company name at the outset.

Company names need to be easy to spell, easy to pronounce, and easy to remember.

For other considerations regarding naming a company, we recommend this article: Branding Advice.

There's one other important factor when naming a business. Since you are opening a business in Verona, it's critical that you ensure that no other Wisconsin company is using the business name you want to use.

Forming a Company in Verona, Wisconsin

A critical step is ensuring that you choose the right legal structure for your new entity. Doing so will shield you from personal liability for business debts and obligations.

The entity you form can be a traditional C-corporation, a Limited Liability Company (LLC), or an S-corporation.

Incorporation is a very popular way to form a business. Of course, you have to decide which type of corporation to form and where to incorporate. If you are starting a business in Wisconsin, you don't necessarily have to incorporate in Wisconsin. In fact, you can incorporate in any state you would like to. However, if you do incorporate in another state, you'll have to register as a foreign corporation in your home state.

There are many nuances to forming a company. We recommend you read some of the educational articles about company formation that are availabe on our site, such as Why Incorporate in Delaware. You may also want to seek the advice of an attorney. Finally, if you are starting a business in Verona, Wisconsin, our information on Incorporating in Wisconsin may be a useful resource if you decide to incorporate in Wisconsin.

The Role of the Business Plan

A business plan is vital in maximizing the prospects of your new company. Simply put, a business plan is a written description of the future you envision for your business. Starting a business without a business plan is a recipe for disaster.

To learn more about business plans, read Business Plan Contests. You should also take advantage of face-to-face free consulting available from your local SCORE chapter in Wisconsin.

Improving Your Entrepreneurial Skillset

The best business owners recognize that they need to continually improve.

As an entrepreneur who lives in Verona, Wisconsin, you will want to take advantage of the many programs available at nearby Wisconsin universities, colleges and community colleges. It's also worthwhile to see if there are any networking groups or organizations in which Verona entrepreneurs get together to network and trade their business experiences.

Moving Forward

As an entrepreneur in Verona, you won't be working for the boss anymore. You are the boss.

If you choose the right business and love what you do, you will greatly increase your odds of success.

We are here to help Verona businesses to be successful. We believe entrepreneurship is an amazing engine for job creation in Verona, neighborhood development and overall economic health.

More Entrepreneurial Resources for Starting a Business in Verona, Wisconsin

Here are more links that we believe will help you be successful in starting a business in Verona.



Additional Resources for Entrepreneurs

Buying a Business

Writing a Business Plan

Raising Money


Small Business Marketing

Advertising Advice

Public Relations -

Customer Service Tips

Entrepreneurial Selling

Workplace Safety