Small Business Advertising
Creating Your Business Brochure
Written by Rayzelle Forrest Young for Gaebler Ventures
This article explains how to create an effective business brochure that will hold the attention of your target audience.
Creating your business brochure is an important step in developing your business marketing plan.
The most commonly used type is the tri-fold brochure, mainly because of its ability to be folded and stuffed into a standard envelope. This allows businesses to easily send their brochures out to their target audience. When creating your business brochure there are a few tips and tricks that will encourage your target audience to read on.
An Appealing Cover
Create a cover for your business brochure that is visually appealing. Your cover should make your target audience want to read what's inside of it. Enticing information along with crisp clean photos encourage customers to read on.
Organize With Headings
Organize your brochure by using headings and sub headings. These will help guide customers in reading information that is important to them, without having to read the entire brochure. Use bold type for your headings so they don't blend in with the rest of your text.
Summarize On Inside Panel
Use the inside panel to summarize the main point. This is the most important step in creating your brochure, so you want to take your time with it. It is suggested that you develop this part of the brochure last to create an accurate summarization of what the rest of the brochure is about. This is a good place to add a customer testimonial to draw in the reader and encourage them to read further.
Use Direct Language
Speak specifically to your intended customers. Your target audience will want to get straight to the point and find out exactly what your business can do for them. Don't fill your brochure language with idle chatter that has nothing to do with what your readers want.
Your inside layout is where you should go into more detail about what your business can do for your target audience. This explains who your company is and what you do, as well as the benefits of doing business with you. When done with this section your readers should know the full details of your company.
This is the part of the brochure that people read the least so don't waste too much time on the back cover. Repeat your contact information here just so those who do read it will finish off the brochure with information that will assist them in taking action. This really is the point of any marketing and promotional campaign.
When creating your business brochure, remember to draw your target audience in with an eye catching cover and direct language. These tips, along with the other brochure creating strategies, make for a well developed and effective marketing product.
Rayzelle is an entrepreneur and writer. Based on her experiences as an owner of her own dance studio, she will share her personal tips on being a successful entrepreneur.
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