May 29, 2020  
  Entrepreneurial Resources - Advice for Wisconsin Entrepreneurs  
  Fond du Lac, Wisconsin Resources for Entrepreneurs is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Starting a Business in Fond du Lac, Wisconsin

Thinking about starting a business in Fond du Lac, Wisconsin? This step-by-step guide walks you through the major decisions you should consider before opening a new business in Fond du Lac.

Do You Have What It Takes?

Before you get too far along in the process, take inventory of your entrepreneurial instincts and capabilities.

While entrepreneurship has become a popular career choice, we recommend you do the following before you take the plunge:

  • Reach out to other entrepreneurs in Fond du Lac. Get their candid feedback on what it takes to start a successful business.
  • Peruse Characteristics of Successful Entrepreneurs. This is one of our more popular articles for folks who want to go into business for themselves.
  • Seek the advice of somebody who knows you well. A support network of family and friends can be a great sounding board for good advice before you decide for sure to go into business.

Fond du Lac, Wisconsin Demographic Information

Fond du Lac has an active business community that includes small businesses, mid-sized businesses and large businesses.

To give you a better feel for Fond du Lac demographics for small businesses, we have tabulated the small business sizes, based on number of employees, for business in Fond du Lac.

Business Size# of
1-4 Employees 2110
5-9 Employees 1050
10-19 Employees 714
20-49 Employees 501
50-99 Employees 177
100-249 Employees 114
250-499 Employees 33
500-999 Employees 6
1000+ Employees 9
All Fond du Lac Businesses 4714

As a new Fond du Lac entrepreneur, you may also be interested in the table below. It shows how many businesses there are in Fond du Lac for each business category. By looking at this chart, you can get a general sense for how much competition there is in the business niche that you are pursuing.

Business Type # of
Advertising Agencies 1
Aluminum Die-Casting Foundries 1
Aluminum Extruded Product Manufacturing 1
Amusement Arcades 2
Appliance Repair and Maintenance 1
Architectural Services 4
Automobile Driving Schools 2
Automotive Glass Replacement Shops 2
Automotive Parts and Accessories Stores 11
Automotive Transmission Repair 2
Barber Shops 2
Beauty Salons 31
Beer, Wine, and Liquor Stores 6
Blood and Organ Banks 2
Boat Dealers 2
Book Publishers 1
Book Stores 5
Bowling Centers 4
Broom, Brush, and Mop Manufacturing 1
Building Inspection Services 1
Business Associations 6
Cable and Other Program Distribution 4
Cafeterias 1
Canvas and Related Product Mills 2
Car Washes 4
Carpet and Upholstery Cleaning Services 1
Caterers 2
Cemeteries and Crematories 4
Charter Bus Industry 1
Cheese Manufacturing 2
Child and Youth Services 4
Child Day Care Services 11
Civic and Social Organizations 6
Claims Adjusting 1
Clothing Accessories Stores 2
Coin-Operated Laundries and Drycleaners 3
Collection Agencies 2
Commercial Lithographic Printing 7
Commercial Photography 1
Commercial Screen Printing 1
Computer and Software Stores 3
Computer Systems Design Services 3
Consumer Lending 6
Continuing Care Retirement Communities 4
Convention and Visitors Bureaus 1
Couriers 1
Credit Unions 10
Custom Computer Programming Services 6
Custom Roll Forming 1
Dental Laboratories 2
Diagnostic Imaging Centers 2
Diet and Weight Reducing Centers 1
Dimension Stone Mining and Quarrying 1
Direct Life Insurance Carriers 1
Direct Mail Advertising 1
Direct Title Insurance Carriers 1
Directory and Mailing List Publishers 1
Discount Department Stores 4
Display Advertising 2
Drinking Places (Alcoholic Beverages) 30
Drywall and Insulation Contractors 5
Electric Power Distribution 2
Electrical Contractors 11
Elementary and Secondary Schools 4
Emergency and Other Relief Services 1
Engineering Services 11
Environmental Consulting Services 1
Exam Preparation and Tutoring 1
Exterminating and Pest Control Services 1
Family Clothing Stores 4
Family Planning Centers 1
Fertilizer (Mixing Only) Manufacturing 1
Fine Arts Schools 2
Finish Carpentry Contractors 7
Fish and Seafood Merchant Wholesalers 1
Fitness and Recreational Sports Centers 4
Floor Covering Stores 6
Flooring Contractors 1
Florists 6
Folding Paperboard Box Manufacturing 1
Food (Health) Supplement Stores 3
Food Product Machinery Manufacturing 2
Food Service Contractors 7
Footwear and Leather Goods Repair 1
Formal Wear and Costume Rental 3
Framing Contractors 1
Full-Service Restaurants 37
Funeral Homes and Funeral Services 3
Furniture Stores 9
General Automotive Repair 17
General Freight Trucking, Local 6
General Medical and Surgical Hospitals 1
General Rental Centers 2
General Warehousing and Storage 6
Gift, Novelty, and Souvenir Stores 7
Golf Courses and Country Clubs 6
Grantmaking Foundations 2
Graphic Design Services 3
Hand and Edge Tool Manufacturing 1
Hardware Stores 5
Heating Oil Dealers 1
Historical Sites 1
HMO Medical Centers 1
Hobby, Toy, and Game Stores 4
Home Centers 2
Home Health Care Services 5
Home Health Equipment Rental 1
Homes for the Elderly 5
Household Appliance Stores 5
Industrial Mold Manufacturing 1
Institutional Furniture Manufacturing 1
Insurance Agencies and Brokerages 37
Interior Design Services 2
Internet Service Providers 1
Investment Advice 5
Janitorial Services 11
Jewelry Stores 10
Kidney Dialysis Centers 1
Landscape Architectural Services 1
Landscaping Services 13
Lessors of Other Real Estate Property 3
Limited-Service Restaurants 49
Local Messengers and Local Delivery 2
Machine Shops 6
Mail-Order Houses 1
Manufactured (Mobile) Home Dealers 3
Marinas 1
Marketing Consulting Services 2
Masonry Contractors 5
Meat Markets 1
Medical Laboratories 2
Men's Clothing Stores 2
Metal Stamping 2
Miscellaneous Intermediation 1
Mobile Food Services 1
Mortgage and Nonmortgage Loan Brokers 2
Motor Vehicle Towing 1
Motorcycle Dealers 3
Museums 1
Musical Instrument and Supplies Stores 1
Nail Salons 1
New Car Dealers 8
Newspaper Publishers 2
Nonresidential Property Managers 2
Nursing Care Facilities 5
Office Administrative Services 1
Office Equipment Merchant Wholesalers 1
Office Supplies and Stationery Stores 4
Offices of Certified Public Accountants 14
Offices of Chiropractors 10
Offices of Dentists 31
Offices of Lawyers 19
Offices of Optometrists 3
Offices of Other Holding Companies 2
Offices of Podiatrists 2
Offices of Real Estate Appraisers 3
One-Hour Photofinishing 1
Optical Goods Stores 3
Outdoor Power Equipment Stores 2
Packing and Crating 1
Paging 1
Paint and Wallpaper Stores 3
Painting and Wall Covering Contractors 9
Passenger Car Rental 2
Periodical Publishers 1
Pet and Pet Supplies Stores 2
Pet Care (except Veterinary) Services 3
Petroleum Bulk Stations and Terminals 1
Pharmacies and Drug Stores 10
Photography Studios, Portrait 5
Plate Work Manufacturing 2
Political Organizations 1
Polystyrene Foam Product Manufacturing 1
Precision Turned Product Manufacturing 4
Professional Employer Organizations 2
Quick Printing 3
Radio Stations 2
Ready-Mix Concrete Manufacturing 3
Real Estate Credit 5
Remediation Services 1
Residential Property Managers 5
Residential Remodelers 6
Reupholstery and Furniture Repair 1
Roofing Contractors 8
Savings Institutions 3
School and Employee Bus Transportation 1
Securities Brokerage 14
Security Guards and Patrol Services 2
Septic Tank and Related Services 2
Sheet Metal Work Manufacturing 1
Shoe Stores 4
Siding Contractors 9
Sign Manufacturing 3
Site Preparation Contractors 7
Snack and Nonalcoholic Beverage Bars 3
Solid Waste Collection 1
Sporting Goods Stores 10
Sports and Recreation Instruction 1
Tax Preparation Services 6
Taxi Service 2
Telemarketing Bureaus 1
Television Broadcasting 1
Temporary Help Services 10
Temporary Shelters 1
Testing Laboratories 1
Tile and Terrazzo Contractors 3
Tire Dealers 7
Title Abstract and Settlement Offices 2
Tour Operators 1
Travel Agencies 4
Truck Trailer Manufacturing 1
Used Car Dealers 8
Used Household and Office Goods Moving 5
Used Merchandise Stores 3
Vending Machine Operators 2
Veterinary Services 9
Video Tape and Disc Rental 4
Vocational Rehabilitation Services 3
Wholesale Trade Agents and Brokers 6
Wired Telecommunications Carriers 5
Women's Clothing Stores 6
Wood Window and Door Manufacturing 1

Naming the Company

A big decision when starting a company is choosing a company name. Believe it or not, choosing a good company name can be a big contributor to your business success.

Company names need to be easy to spell, easy to pronounce, and easy to remember.

For other considerations regarding naming a company, we recommend this article: Naming a Business.

On a final note, given that you are planning on starting a business in Fond du Lac, it's very important that you make sure no other Wisconsin company is using the business name you want to use.

Forming a Company in Fond du Lac, Wisconsin

A critical step is ensuring that your business is formed as a legal entity that is separate from its owners. Among other things, forming a legal entity for the business limits your liabilities.

The entity you form can be a traditional C-corporation, a Limited Liability Company (LLC), or an S-corporation.

Incorporating is a very popular way to form a business. A key decision is whether to form and S-Corp or a C-Corp, and you also must decide in which state you will incorporate. If you are starting a business in Wisconsin, you don't necessarily have to incorporate in Wisconsin. As it turns out, you can incorporate in any state you would like to. However, if you do incorporate in another state, you'll have to register as a foreign corporation in your home state.

There are many nuances to forming a company. We recommend you read some of the educational articles about company formation that are availabe on our site, such as Where to Incorporate. You should also consider getting professional assistance from your business lawyer. Finally, if you are starting a business in Fond du Lac, Wisconsin, our information on Incorporating in Wisconsin may be a useful resource if you decide to incorporate in Wisconsin.

Raising Capital for Your Venture

Getting your Fond du Lac business the capital it needs to succeed requires strong organization skills and perseverance. The reality is that there is very little funding available for new small businesses, and you have to explore every possible alternative.

Take advantage of our many articles on securing funding, such as Business Line of Credit.

For Fond du Lac entrepreneurs with great ambition but a shortage of investment capital, check out our List of Wisconsin Angel Investors and our List of Wisconsin Venture Capital Firms.

Promoting Your New Business

To rise above the crowd in Fond du Lac and build your business, having an excellent marketing plan is fundamental to your succeeding.

We have some useful resources on this site for entrepreneurs who are working on marketing plans. Advertising in Magazines is a good read to get your marketing juices flowing. There are many more articles on marketing on our site. Visit our Small Business Marketing resource section to see them all.

How to Improve Your Entrepreneurial Abilities

The best entrepreneurs recognize that they need to continually improve.

As an entrepreneur who lives in Fond du Lac, Wisconsin, you will want to take advantage of the learning programs at local Wisconsin educational institutions. It's also beneficial to see if there are any networking groups or organizations in which Fond du Lac entrepreneurs get together to network and trade their business experiences.

Now It's Up To You

You have a dream -- starting a business in Fond du Lac. To achieve your dream, you have to persevere, even when the odds are against you.

Owning your own business will be a daunting task, but you can do it.

Our goal here is to promote the vitality and growth of small businesses in Fond du Lac and throughout the United States . We have a wealth of experience in business start-ups, financing, marketing, sales and more...and we've made all of our knowledge available to you.

More Entrepreneurial Resources for Starting a Business in Fond du Lac, Wisconsin

Here are more links that we believe will help you be successful in starting a business in Fond du Lac.



Additional Resources for Entrepreneurs

Buying a Business

Writing a Business Plan

Raising Money


Small Business Marketing

Advertising Advice

Public Relations -

Customer Service Tips

Entrepreneurial Selling

Workplace Safety