August 7, 2020  
  Entrepreneurial Resources - Advice for New Jersey Entrepreneurs  
  Pennington, New Jersey Resources for Entrepreneurs is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Open a Business in Pennington, New Jersey

Need help starting a business in Pennington, New Jersey? We've got the information you need to open a business in Pennington.

Will You Be a Successful Entrepreneur?

Most new companies do not succeed, in part because the founder did not have the entrepreneurial skills and traits needed to succeed. So, before jumping into the world of entrepreneurship, consider all of the implications of being an entrepreneur.

Before you move forward with starting a business, be sure to do these three things:

  • Talk to other entrepreneurs in Pennington. They are usually very willing to share their insights on the ups and downs of being an entrepreneur.
  • We recommend reading Characteristics of Successful Entrepreneurs. For aspiring new entrepreneurs, it's a must read article.
  • Seek the advice of somebody who knows you well. Others sometimes know you better than you know yourself.

What Business Are You Starting?

An important decision is what kind of business you want to start. If you are struggling with what type of business to start, read How to Evaluate a Business Idea.

For in-depth how-to guides on how to start specific businesses, browse our Good Businesses to Start section of our site. For example, you might be interested in our Starting a Metal Testing Laboratories Business guide or our Starting a Wesleyan Church guide.

Always keep in mind that you are starting a business in Pennington. Some businesses will do better in Pennington than others. Don't forget to review Pennington demographics to see if there's a market for what you want to sell.

Pennington, New Jersey Demographic Information

Pennington has an active business community that includes small businesses, mid-sized businesses and large businesses.

To give you a better feel for Pennington demographics for small businesses, we have tabulated the small business sizes, based on number of employees, for business in Pennington.

Business Size# of
1-4 Employees 1618
5-9 Employees 474
10-19 Employees 306
20-49 Employees 198
50-99 Employees 84
100-249 Employees 36
250-499 Employees 18
500-999 Employees 18
1000+ Employees 12
All Pennington Businesses 2764

As a new Pennington entrepreneur, you may also be interested in the table below. It shows how many businesses there are in Pennington for each business category. By looking at this chart, you can get a general sense for how much competition there is in the business niche that you are pursuing.

Business Type # of
Advertising Agencies 3
Architectural Services 5
Art Dealers 1
Beauty Salons 9
Bed-and-Breakfast Inns 1
Beer, Wine, and Liquor Stores 3
Book Publishers 1
Business Associations 1
Car Washes 2
Caterers 1
Cemeteries and Crematories 1
Child Day Care Services 8
Commercial Flexographic Printing 1
Commercial Photography 1
Commodity Contracts Dealing 1
Computer Systems Design Services 8
Computer Training 1
Convenience Stores 3
Convention and Trade Show Organizers 1
Custom Computer Programming Services 2
Dental Laboratories 1
Diagnostic Imaging Centers 1
Direct Life Insurance Carriers 3
Direct Mail Advertising 2
Electrical Contractors 5
Elementary and Secondary Schools 3
Employment Placement Agencies 1
Engineering Services 7
Environmental Consulting Services 2
Exam Preparation and Tutoring 1
Fine Arts Schools 3
Finish Carpentry Contractors 1
Fitness and Recreational Sports Centers 7
Flooring Contractors 1
Florists 2
Food Service Contractors 8
Footwear Merchant Wholesalers 1
Full-Service Restaurants 8
Funeral Homes and Funeral Services 1
General Automotive Repair 1
Gift, Novelty, and Souvenir Stores 3
Golf Courses and Country Clubs 1
Grantmaking Foundations 1
Graphic Design Services 2
Hardware Merchant Wholesalers 1
Hardware Stores 1
Hobby, Toy, and Game Stores 1
Home Furnishing Merchant Wholesalers 1
Home Health Care Services 1
Home Health Equipment Rental 1
Homes for the Elderly 1
Insurance Agencies and Brokerages 4
Interior Design Services 1
Investment Advice 2
Janitorial Services 3
Jewelry Stores 2
Landscaping Services 15
Limited-Service Restaurants 3
Mail-Order Houses 1
Marketing Consulting Services 4
Masonry Contractors 1
Miscellaneous Intermediation 3
Mortgage and Nonmortgage Loan Brokers 1
Motor Vehicle Towing 2
Nail Salons 2
New Housing Operative Builders 1
Newspaper Publishers 1
Nonresidential Property Managers 2
Office Administrative Services 1
Office Equipment Merchant Wholesalers 6
Offices of Certified Public Accountants 2
Offices of Chiropractors 1
Offices of Dentists 9
Offices of Lawyers 13
One-Hour Photofinishing 1
Outdoor Power Equipment Stores 1
Painting and Wall Covering Contractors 2
Pet and Pet Supplies Stores 4
Pet Care (except Veterinary) Services 1
Pharmacies and Drug Stores 2
Political Organizations 1
Portfolio Management 3
Private Mail Centers 1
Professional Organizations 1
Quick Printing 1
Real Estate Credit 4
Residential Property Managers 1
Residential Remodelers 9
Roofing Contractors 2
Savings Institutions 1
Securities Brokerage 18
Septic Tank and Related Services 1
Sheet Metal Work Manufacturing 1
Site Preparation Contractors 3
Snack and Nonalcoholic Beverage Bars 5
Sporting Goods Stores 1
Sports and Recreation Instruction 5
Testing Laboratories 2
Timber Tract Operations 1
Title Abstract and Settlement Offices 2
Travel Agencies 2
Truss Manufacturing 1
Used Car Dealers 1
Used Merchandise Stores 2
Veterinary Services 1
Video Tape and Disc Rental 2
Wholesale Trade Agents and Brokers 1
Wired Telecommunications Carriers 2
Women's Clothing Stores 1

Should You Franchise?

As you drive around Pennington, you may be surprised to see how many franchises there are in the area. But is franchising the right option for you?

We highly recommend you consider franchising as an option. We have many articles on franchises, such as Staffing a Franchise. Gain a solid understanding of franchising by scanning all of our Articles on Franchising.

You can find franchise opportunities by browsing our Franchise Opportunities Directory.

Sample franchise opportunities include Party America and FoodNet. Alternatively, you can browse franchise categories, such as Cell Phone Franchises and Automotive Services Franchises.

Note on Pennington Franchise Opportunities: To find out if a franchise you are interested in is available in Pennington, you will need to get in direct contact with the franchisor.

Naming the Company

Making the right decision when choosing a company name is very important. There are many decisions you'll make now that you can change later, but changing a company name years down the road is not very easy. So, choose a good company name at the outset.

Company names need to be easy to spell, easy to pronounce, and easy to remember.

To get up to speed on what makes for a good company name, we encourage you to read this useful article: Naming a Business.

There's one other important factor when naming a business. Since you are starting a business in Pennington, it's imperative that you check now that no other New Jersey company is using the business name you want to use.

Don't Forget to Create a Business Plan

A business plan is essential in maximizing the prospects of your new company. In effect, a business plan is a written description of the future you envision for your business. Failure to write a business plan is a recipe for disaster.

To learn more about business plans, read Business Plan Contests. A great resource for business planning assistance is the free counseling sessions provided by your local SCORE chapter in New Jersey.

What's Next?

Most new Pennington businesses underestimate the number of challenges they will face.

From this point on, you control your own destiny.

We are here to help Pennington businesses to be successful. We want to be there for you to answer your business questions, whether you are a new Pennington entrepreneur who is just getting started or you are already up and running with your new venture.

More Entrepreneurial Resources for Starting a Business in Pennington, New Jersey

Here are more links that we believe will help you be successful in starting a business in Pennington.



Additional Resources for Entrepreneurs

Buying a Business

Writing a Business Plan

Raising Money


Small Business Marketing

Advertising Advice

Public Relations -

Customer Service Tips

Entrepreneurial Selling

Workplace Safety