June 1, 2020  
  Entrepreneurial Resources - Advice for Wisconsin Entrepreneurs  
  Tomah, Wisconsin Resources for Entrepreneurs  
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Opening a Business in Tomah, Wisconsin

Contemplating starting a business in Tomah, Wisconsin? We walk you through the process of opening a business in Tomah.

Will You Be a Good Entrepreneur?

Most new businesses do not succeed, in part because the founder did not have the tenacity and/or the skills to succeed. So, before you start your business, consider all of the implications of being an entrepreneur.

While entrepreneurship has become a popular career choice, we recommend you do the following before you take the plunge:

  • Speak with other entrepreneurs in Tomah. They are usually very willing to share their insights on the ups and downs of being an entrepreneur.
  • You should read Starting a Company. It's a good read for those who are thinking about becoming an entrepreneur.
  • Talk it over with a close friend or partner. Others sometimes know you better than you know yourself.

Tomah, Wisconsin Demographic Information

Tomah has an active business community that includes small businesses, mid-sized businesses and large businesses.

To give you a better feel for Tomah demographics for small businesses, we have tabulated the small business sizes, based on number of employees, for business in Tomah.

Business Size# of
1-4 Employees 607
5-9 Employees 198
10-19 Employees 144
20-49 Employees 120
50-99 Employees 33
100-249 Employees 27
250-499 Employees 9
500-999 Employees 9
1000+ Employees 0
All Tomah Businesses 1147

As a new Tomah entrepreneur, you may also be interested in the table below. It shows how many businesses there are in Tomah for each business category. By looking at this chart, you can get a general sense for how much competition there is in the business niche that you are pursuing.

Business Type # of
Architectural Services 2
Automotive Exhaust System Repair 1
Automotive Parts and Accessories Stores 4
Automotive Transmission Repair 1
Baked Goods Stores 1
Barber Shops 1
Beauty Salons 8
Bowling Centers 1
Business Associations 1
Cable and Other Program Distribution 1
Car Washes 2
Casinos (except Casino Hotels) 2
Child and Youth Services 1
Child Day Care Services 5
Children's and Infants' Clothing Stores 1
Civic and Social Organizations 1
Continuing Care Retirement Communities 1
Convenience Stores 1
Credit Unions 3
Dog and Cat Food Manufacturing 1
Dried and Dehydrated Food Manufacturing 1
Drinking Places (Alcoholic Beverages) 9
Drywall and Insulation Contractors 3
Electrical Contractors 4
Elementary and Secondary Schools 2
Family Clothing Stores 2
Fine Arts Schools 1
Finish Carpentry Contractors 2
Floor Covering Stores 4
Florists 1
Freight Transportation Arrangement 1
Full-Service Restaurants 15
Funeral Homes and Funeral Services 3
Furniture Stores 1
General Automotive Repair 6
General Freight Trucking, Local 1
General Medical and Surgical Hospitals 1
General Rental Centers 1
Gift, Novelty, and Souvenir Stores 2
Glass and Glazing Contractors 1
Golf Courses and Country Clubs 1
Hardware Merchant Wholesalers 1
Hardware Stores 2
Homes for the Elderly 1
Insurance Agencies and Brokerages 7
Investment Advice 1
Janitorial Services 4
Jewelry Stores 1
Kidney Dialysis Centers 1
Lessors of Other Real Estate Property 2
Limited-Service Restaurants 9
Livestock Merchant Wholesalers 2
Masonry Contractors 1
Mattress Manufacturing 1
Media Representatives 1
Mortgage and Nonmortgage Loan Brokers 1
Motorcycle Dealers 1
Musical Instrument and Supplies Stores 1
New Car Dealers 3
Nursing Care Facilities 1
Office Administrative Services 2
Office Equipment Merchant Wholesalers 1
Offices of Certified Public Accountants 1
Offices of Chiropractors 4
Offices of Dentists 4
Offices of Lawyers 4
Offices of Optometrists 2
Offices of Real Estate Appraisers 1
Outdoor Power Equipment Stores 1
Painting and Wall Covering Contractors 1
Pharmacies and Drug Stores 2
Photography Studios, Portrait 1
Quick Printing 1
Ready-Mix Concrete Manufacturing 1
Recreational Vehicle Dealers 1
Refrigerated Warehousing and Storage 1
Residential Property Managers 2
Residential Remodelers 6
Roofing Contractors 1
Savings Institutions 2
Securities Brokerage 3
Shoe Stores 1
Siding Contractors 1
Site Preparation Contractors 5
Snack and Nonalcoholic Beverage Bars 1
Solid Waste Collection 2
Tax Preparation Services 1
Taxi Service 1
Temporary Help Services 1
Tire Dealers 1
Travel Agencies 1
Used Car Dealers 2
Used Household and Office Goods Moving 2
Used Merchandise Stores 3
Vending Machine Operators 1
Veterinary Services 3
Video Tape and Disc Rental 2
Vocational Rehabilitation Services 1
Warehouse Clubs and Supercenters 1
Wholesale Trade Agents and Brokers 1
Women's Clothing Stores 1
Wood Container and Pallet Manufacturing 1

Have You Considered Buying an Existing Tomah Business?

An excellent way to get started in business is to Buy a Business in Wisconsin. Follow that link and you might discover several good businesses for sale in Tomah.

Before buying a business, be sure to read this article: Buying a Business.

Naming the Company

A good company name can give a big boost to a new startup. It might seem like an easy thing to do, but there are many things to consider when naming a business.

We strongly advocate that you make sure the ".com" domain name is available for your company name. Every business needs a strong Web presence these days, and having a non ".com" domain means somebody else may outrank you in the search results for your own company name.

To get up to speed on what makes for a good company name, we encourage you to read this useful article: Naming a Business.

There's one other important factor when naming a business. Since you are starting a business in Tomah, it's imperative that you check now that no other Wisconsin company is using the business name you want to use.

Raising Money for Your Business

Getting your Tomah business the capital it needs to succeed requires strong organization skills and perseverance. The reality is that there is very little funding available for new small businesses, and you have to explore every possible alternative.

The good news is this site contains dozens of articles on raising money, including one we recommend entitled Business Incubators.

For Tomah entrepreneurs who want to raise money for a new venture, check out our List of Wisconsin Angel Investors and our List of Wisconsin Venture Capital Firms.

Building Up Your Sales

Mastering the art of selling is priority one if you want your new Tomah business to do well.

So what does it take to bring in more prospects and close more business? Fortunately, we've got plenty of good advice to help you improve your selling skills.

Closing Sales Techniques offers some helpful tips on how to sell. It's one of several good articles on our site regarding Entrepreneurial Selling.

Advancing Your Entrepreneurial Skills

Successful entrepreneurs recognize that they need to continually improve.

Given that you are starting a business in Tomah, Wisconsin, you will want to take advantage of the learning programs at local Wisconsin educational institutions. It's also worthwhile to see if there are any networking groups or organizations in which Tomah entrepreneurs get together to network and trade their business experiences.

What's Next?

Most new Tomah businesses underestimate the number of challenges they will face.

If you choose the right business and love what you do, you will greatly increase your odds of success.

We are here to help Tomah businesses to be successful. We have a wealth of experience in business start-ups, financing, marketing, sales and more...and we've made all of our knowledge available to you.

More Entrepreneurial Resources for Starting a Business in Tomah, Wisconsin

Here are more links that we believe will help you be successful in starting a business in Tomah.



Additional Resources for Entrepreneurs

Buying a Business

Writing a Business Plan

Raising Money


Small Business Marketing

Advertising Advice

Public Relations -

Customer Service Tips

Entrepreneurial Selling

Workplace Safety