June 3, 2020  
  Entrepreneurial Resources - Advice for Wisconsin Entrepreneurs  
  Waterloo, Wisconsin Resources for Entrepreneurs  
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Open a Business in Waterloo, Wisconsin

Need help starting a business in Waterloo, Wisconsin? We've got the information you need to open a business in Waterloo.

Which Business to Choose?

There are many businesses that you can start. How do you know which type of business is right for you? We recommend that you read How to Evaluate a Business Idea.

To view an extensive list of business types, complete with startup instructions, spend some time in the Good Businesses to Start section of our site. For example, you might be interested in our How to Start a Music Manuscript Reproductions Business guide or our Starting a Spindles Business guide.

Always keep in mind that you are starting a business in Waterloo. Think about what needs are currently being underserved in Waterloo. Don't forget to review Waterloo demographics to see if there's a market for what you want to sell.

Waterloo, Wisconsin Demographic Information

Waterloo has an active business community that includes small businesses, mid-sized businesses and large businesses.

To give you a better feel for Waterloo demographics for small businesses, we have tabulated the small business sizes, based on number of employees, for business in Waterloo.

Business Size# of
1-4 Employees 1422
5-9 Employees 459
10-19 Employees 324
20-49 Employees 270
50-99 Employees 108
100-249 Employees 27
250-499 Employees 0
500-999 Employees 27
1000+ Employees 0
All Waterloo Businesses 2637

As a new Waterloo entrepreneur, you may also be interested in the table below. It shows how many businesses there are in Waterloo for each business category. By looking at this chart, you can get a general sense for how much competition there is in the business niche that you are pursuing.

Business Type # of
Automotive Parts and Accessories Stores 1
Beauty Salons 1
Bowling Centers 1
Cheese Manufacturing 1
Child Day Care Services 1
Continuing Care Retirement Communities 1
Credit Unions 1
Drinking Places (Alcoholic Beverages) 2
Electrical Contractors 5
Elementary and Secondary Schools 2
Facilities Support Services 1
Family Clothing Stores 1
Farm Supplies Merchant Wholesalers 1
Flooring Contractors 2
Framing Contractors 1
Fruit and Vegetable Canning 1
Full-Service Restaurants 2
General Automotive Repair 1
General Freight Trucking, Local 1
Hardware Stores 1
Insurance Agencies and Brokerages 3
Landscaping Services 1
Limited-Service Restaurants 3
Machine Shops 2
Malt Manufacturing 1
Newspaper Publishers 1
Office Administrative Services 1
Offices of Dentists 1
Offices of Lawyers 1
Painting and Wall Covering Contractors 2
Pharmacies and Drug Stores 1
Residential Remodelers 1
Reupholstery and Furniture Repair 1
School and Employee Bus Transportation 1
Securities Brokerage 1
Site Preparation Contractors 1
Snack and Nonalcoholic Beverage Bars 1
Travel Agencies 1
Used Merchandise Stores 1
Veterinary Services 1
Wired Telecommunications Carriers 1
Wood Container and Pallet Manufacturing 1

Is a Franchise Opportunity Right For You?

As you drive around Waterloo, it becomes clear that purchasing a franchise is a common way to get started as an entrepreneur. But is franchising the right option for you?

Most business experts recommend that you consider franchising as an option. This site has dozens of articles on franchising, such as Common Franchisee Mistakes. Gain a solid understanding of franchising by scanning all of our Articles on Franchising.

You can review hundreds of franchise opportunities by browing our Franchise Directory.

Sample franchise opportunities include Kampgrounds of America Inc. and Minuteman Press International, Inc.. Alternatively, you can browse franchise categories, such as Vending Franchises and Real Estate Franchises.

Note on Waterloo Franchise Opportunities: To find out if a franchise you are interested in is available in Waterloo, you will need to get in direct contact with the franchisor.

Forming a Company in Waterloo, Wisconsin

It's very important that you form your business as a legal structure. Doing so will separate you from personal liability for business debts and obligations.

When forming a company, you will decide among many company types, such as a corporation, LLC, sole proprietorship, partnership or other structure.

Incorporating is a very popular way to form a business. Of course, you have to decide which type of corporation to form and where to incorporate. If you are starting a business in Wisconsin, it doesn't mean you are required to incorporate in Wisconsin. As it turns out, you can incorporate in any state you would like to. For example, it's very popular to incorporate in Delaware, and incorporating in Nevada has become very trendy as well. Don't forget, though, that you will have to register as a foreign entity in all states that you do business in.

There are many nuances to forming a company. We recommend you read some of the educational articles about company formation that are availabe on our site, such as Avoiding Personal Liability in Business. You may also want to seek the advice of an attorney. On a final note, since you will be starting a business in Waterloo, Wisconsin, our web page covering Incorporating in Wisconsin may be a useful resource if you decide to incorporate in Wisconsin.

Marketing Your New Business

To rise above the crowd in Waterloo and build your business, you need a excellent marketing plan.

You can learn plenty about marketing on our site. Search Engine Promotion discusses marketing strategy and tactical marketing in a way that should get you thinking about how to creatively promote your business. That's just a taste of the many useful articles we have on Marketing a Small Business.

Bring in Revenues

Mastering the art of selling is priority one if you want your new Waterloo business to do well.

The key to selling is to set sales goals goals and monitor your progress towards those goals. Fortunately, we've got plenty of good advice to help you improve your selling skills.

Closing Sales is worth reading, as it may give you some good ideas on how to sell your products or services. We have many more good articles on selling that you may enjoy reading.

How to Improve Your Entrepreneurial Abilities

Successful business owners recognize that what they know now may not be enough to ensure their future success.

With your business being located in Waterloo, Wisconsin, you should get information on some of the many programs available at nearby Wisconsin universities, colleges and community colleges. You should also check if there are any networking organizations for Waterloo entrepreneurs.

Next Steps

Most new Waterloo businesses underestimate the number of challenges they will face.

If you choose the right business and love what you do, you will greatly increase your odds of success.

We are here to help Waterloo businesses to be successful. We believe entrepreneurship is an amazing engine for job creation in Waterloo, neighborhood development and overall economic health.

More Entrepreneurial Resources for Starting a Business in Waterloo, Wisconsin

Here are more links that we believe will help you be successful in starting a business in Waterloo.



Additional Resources for Entrepreneurs

Buying a Business

Writing a Business Plan

Raising Money


Small Business Marketing

Advertising Advice

Public Relations -

Customer Service Tips

Entrepreneurial Selling

Workplace Safety