Our Contributing Authors

Tim Morral

Tim Morral is a veteran business writer who specializes in helping entrepreneurs launch and grow their companies. Based in Rochester, NY, Tim has worked extensively in the areas of brand communications and small business content creation.

Articles written by Tim Morral

Tim's articles cover a breadth of topics on social entrepreneurism and include practical advice for small business owners who want to use their business resources as a vehicle for giving back to the local community.

  • Choosing Your Cause - So many social causes, so little time. As a social entrepreneur, the first thing you need to do is pick the battles you are going to fight. We offer some advice on choosing a social cause that your company will support as you go down the path of embracing social entrepreneurship.
  • Creating a Giving Company Culture - Does your business have a giving company culture? We take a look at what it takes to create a culture of giving within a small company.
  • Customer Buy-In - You may be a champ at selling your customers on your firm's offerings, but selling customers on your social entrepreneurism initiative is a different thing altogether. Here's how to enlist your customers' support in your efforts to do well by doing good.
  • Documenting Social Entrepreneurship: Vision, Mission, Values - Being a socially-minded small business starts with documenting your intentions to make social entrepreneurship a core element of your company's vision, mission and core values.
  • Employee Buy-In - Without employee buy-in, it's difficult for a social entrepreneur to be effective. Here's how to get employees to back you up in your efforts to make a difference.
  • Enlisting Socially-Minded Strategic Partners - Social entrepreneurs know that it's tough to change the world for the better if you go it alone. Here's how to partner with others to advance to a more effective level of social entrepreneurship.
  • Going Green - Going green is the new thing in business, and that's great news for anybody who cares about the environment. We take a look at a few easy ways small business owners can help the environment and we explain why it's essential that every business owner make the effort to run a green-friendly business.
  • L3C Business Structures - Low-profit, limited liability corporations (L3Cs) are fast becoming the organizational structure of choice for social entrepreneurs. We take a look at this new organizational form and why it's gaining in popularity.
  • Making A Difference With Community Mentoring - For businesses that want to make a difference and improve a community, we've got some great advice on creating and participating in community mentoring programs.
  • Marketing Your Cause - Cause-related marketing isn't just something that nonprofits do. Social entrepreneurs at for-profit businesses are learning how to market their social causes in tandem with marketing their core products and services.
  • Promoting Volunteerism - Companies that encourage volunteerism make a valuable contribution to society. Here's how to get your employees to volunteer more.
  • Selecting Charitable Beneficiaries - Supporting a charity seems like an easy thing for any business to do. In fact, there are many important things a small business owner should consider before they align with a specific charitable organization.
  • Selling Socially-Beneficial Products - Social entrepreneurs implicitly must address a challenge...the products you sell should be socially beneficial, yet sometimes that can require some innovative approaches to ensure that your products stay competitive in the marketplace while simultaneously contributing to your company's chosen social cause.
  • Social Entrepreneurship and Business Growth - We take a look at the 4 C's of social entrepreneurship, a framework that allows businesses owners to assess their potential as social entrepreneurs while considering how being cause-oriented might impact the bottom line.
  • Socially-Conscious Hiring - Accomplished social entrepreneurs take the task of recruiting and hiring new employees very seriously. Without the right people on your team, it can be very difficult to be successful in achieving your company's social entrepreneurship goals.
  • Tax Benefits Of Social Entrepreneurism - Social entrepreneurs can tap into a number of tax advantages. We discuss the nuances of the many tax benefits you can achieve by making your company active in various social causes.
  • The Purpose Paradox - Think making money and improving the world don't go together? If so, it's time you learned about overcoming the Purpose Paradox
  • Tips For Donating Cash - Companies that make donations to good causes play an important role in making the world a better place. But, as with any business activity, there are a few best practices you'll want to embrace before your company jumps full force into donating money to nonprofit organizations.
  • Tips For Donating Products and Services - Donating products and services is a great way to give back to the community. Here's how to donate products and services in the most effective way possible.
  • Using Technology To Advance Cause and Company - Just as technology can transform a good business into a great one, technology can be leveraged by social entrepreneurs to take their social contributions and their social causes to a much higher level of effectiveness and efficiency.


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