June 5, 2020  
  Entrepreneurial Resources - Advice for Wisconsin Entrepreneurs  
  Green Bay, Wisconsin Resources for Entrepreneurs  
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Starting a Business in Green Bay, Wisconsin

Thinking about starting a business in Green Bay, Wisconsin? This step-by-step guide walks you through the major decisions you should consider before opening a new business in Green Bay.

What Business Are You Starting?

An important decision is what kind of business you want to start. If you are struggling with what type of business to start, read Finding Your Niche in Life.

For in-depth how-to guides on how to start specific businesses, browse our Good Businesses to Start section of our site. For example, you might be interested in our Opening a Cable Assemblies Business guide or our How to Start a Petroleum Consultants Business guide.

Remember that your new startup will be located in Green Bay. Some businesses will do better in Green Bay than others. Only by spending some time analyzing Green Bay demographics can you decide if there will be strong demand for your business idea.

Green Bay, Wisconsin Demographic Information

Green Bay has an active business community that includes small businesses, mid-sized businesses and large businesses.

To give you a better feel for Green Bay demographics for small businesses, we have tabulated the small business sizes, based on number of employees, for business in Green Bay.

Business Size# of
1-4 Employees 7135
5-9 Employees 2895
10-19 Employees 2538
20-49 Employees 1755
50-99 Employees 624
100-249 Employees 384
250-499 Employees 96
500-999 Employees 42
1000+ Employees 33
All Green Bay Businesses 15502

As a new Green Bay entrepreneur, you may also be interested in the table below. It shows how many businesses there are in Green Bay for each business category. By looking at this chart, you can get a general sense for how much competition there is in the business niche that you are pursuing.

Business Type # of
Adhesive Manufacturing 1
Advertising Agencies 7
Ambulance Services 2
Amusement Arcades 2
Animal (except Poultry) Slaughtering 7
Appliance Repair and Maintenance 3
Apprenticeship Training 2
Architectural Services 14
Armored Car Services 2
Art Dealers 2
Automobile Driving Schools 3
Automotive Exhaust System Repair 2
Automotive Glass Replacement Shops 8
Automotive Parts and Accessories Stores 20
Automotive Transmission Repair 2
Baked Goods Stores 5
Barber Shops 2
Beauty Salons 81
Bed-and-Breakfast Inns 2
Beer and Ale Merchant Wholesalers 3
Beer, Wine, and Liquor Stores 21
Blood and Organ Banks 1
Boat Dealers 4
Book Stores 6
Bowling Centers 7
Breweries 1
Building Inspection Services 6
Burial Casket Manufacturing 1
Business Associations 5
Cable and Other Program Distribution 2
Cafeterias 1
Canvas and Related Product Mills 1
Car Washes 18
Carpet and Upholstery Cleaning Services 7
Caterers 5
Cemeteries and Crematories 2
Charter Bus Industry 1
Cheese Manufacturing 3
Child and Youth Services 6
Child Day Care Services 56
Children's and Infants' Clothing Stores 4
Civic and Social Organizations 24
Claims Adjusting 3
Clothing Accessories Stores 7
Coin-Operated Laundries and Drycleaners 8
Collection Agencies 2
Commercial Bakeries 3
Commercial Flexographic Printing 6
Commercial Lithographic Printing 13
Commercial Photography 3
Commercial Screen Printing 3
Community Food Services 5
Computer and Software Stores 10
Computer Facilities Management Services 2
Computer Systems Design Services 14
Concrete Pipe Manufacturing 1
Confectionery and Nut Stores 2
Confectionery Merchant Wholesalers 2
Construction Machinery Manufacturing 1
Construction Sand and Gravel Mining 1
Consumer Lending 14
Continuing Care Retirement Communities 2
Convenience Stores 4
Convention and Trade Show Organizers 2
Convention and Visitors Bureaus 1
Cookie and Cracker Manufacturing 1
Cosmetology and Barber Schools 2
Couriers 9
Court Reporting and Stenotype Services 1
Creamery Butter Manufacturing 1
Credit Bureaus 1
Credit Unions 21
Curtain and Drapery Mills 3
Custom Compounding of Purchased Resins 1
Custom Computer Programming Services 31
Dance Companies 2
Dental Laboratories 4
Diagnostic Imaging Centers 5
Diet and Weight Reducing Centers 3
Digital Printing 3
Dimension Stone Mining and Quarrying 1
Direct Life Insurance Carriers 6
Direct Mail Advertising 1
Direct Title Insurance Carriers 4
Directory and Mailing List Publishers 1
Discount Department Stores 10
Display Advertising 2
Document Preparation Services 6
Dog and Cat Food Manufacturing 1
Drafting Services 3
Drinking Places (Alcoholic Beverages) 115
Drywall and Insulation Contractors 32
Educational Support Services 4
Electric Power Distribution 2
Electrical Contractors 36
Electronic Auctions 1
Electronic Shopping 4
Elementary and Secondary Schools 15
Emergency and Other Relief Services 1
Employment Placement Agencies 2
Engineering Services 33
Environmental Consulting Services 5
Exam Preparation and Tutoring 3
Exterminating and Pest Control Services 3
Facilities Support Services 3
Family Clothing Stores 13
Family Planning Centers 1
Farm Supplies Merchant Wholesalers 2
Fine Arts Schools 6
Finish Carpentry Contractors 26
Fish and Seafood Markets 1
Fish and Seafood Merchant Wholesalers 3
Fitness and Recreational Sports Centers 21
Flight Training 1
Floor Covering Stores 14
Flooring Contractors 22
Florists 21
Folding Paperboard Box Manufacturing 1
Food (Health) Supplement Stores 7
Food Product Machinery Manufacturing 4
Food Service Contractors 18
Footwear and Leather Goods Repair 1
Formal Wear and Costume Rental 4
Framing Contractors 24
Freight Transportation Arrangement 9
Frozen Specialty Food Manufacturing 2
Fruit and Vegetable Canning 2
Full-Service Restaurants 146
Funeral Homes and Funeral Services 7
Furniture Merchant Wholesalers 4
Furniture Stores 24
General Automotive Repair 62
General Freight Trucking, Local 16
General Medical and Surgical Hospitals 4
General Rental Centers 2
General Warehousing and Storage 11
Gift, Novelty, and Souvenir Stores 22
Glass and Glazing Contractors 1
Golf Courses and Country Clubs 3
Grantmaking Foundations 5
Graphic Design Services 12
Hardware Manufacturing 1
Hardware Merchant Wholesalers 9
Hardware Stores 10
Heating Oil Dealers 1
Historical Sites 2
Hobby, Toy, and Game Stores 13
Home Centers 4
Home Furnishing Merchant Wholesalers 3
Home Health Care Services 13
Home Health Equipment Rental 3
Homes for the Elderly 16
Household Appliance Stores 13
Human Rights Organizations 1
Hunting and Trapping 1
Industrial Building Construction 1
Industrial Design Services 1
Industrial Launderers 6
Industrial Mold Manufacturing 4
Industrial Pattern Manufacturing 3
Insurance Agencies and Brokerages 123
Interior Design Services 1
Internet Service Providers 3
Investigation Services 7
Investment Advice 14
Iron and Steel Forging 1
Janitorial Services 67
Jewelry (except Costume) Manufacturing 1
Jewelry Stores 27
Junior Colleges 1
Kidney Dialysis Centers 1
Land Subdivision 7
Landscape Architectural Services 1
Landscaping Services 44
Language Schools 2
Lessors of Other Real Estate Property 2
Lime Manufacturing 1
Limited-Service Restaurants 127
Limousine Service 1
Livestock Merchant Wholesalers 1
Local Messengers and Local Delivery 3
Locksmiths 3
Machine Shops 29
Mail-Order Houses 3
Manifold Business Forms Printing 2
Manufactured (Mobile) Home Dealers 2
Marinas 3
Marketing Consulting Services 8
Masonry Contractors 20
Materials Recovery Facilities 1
Meat Markets 1
Meat Processed from Carcasses 1
Media Representatives 1
Medical Laboratories 3
Men's Clothing Stores 6
Metal Heat Treating 1
Metal Stamping 3
Metal Window and Door Manufacturing 1
Mineral Wool Manufacturing 4
Miscellaneous Intermediation 1
Mobile Food Services 2
Mortgage and Nonmortgage Loan Brokers 19
Motion Picture and Video Production 4
Motor Vehicle Towing 6
Motorcycle Dealers 7
Museums 4
Musical Groups and Artists 3
Musical Instrument and Supplies Stores 6
Nail Salons 2
Natural Gas Distribution 1
Navigational Services to Shipping 2
New Car Dealers 16
New Housing Operative Builders 10
News Dealers and Newsstands 2
Newspaper Publishers 4
Nonresidential Property Managers 8
Nonwoven Fabric Mills 2
Nursing Care Facilities 14
Office Administrative Services 18
Office Equipment Merchant Wholesalers 7
Office Supplies and Stationery Stores 5
Offices of Bank Holding Companies 4
Offices of Certified Public Accountants 26
Offices of Chiropractors 38
Offices of Dentists 71
Offices of Lawyers 63
Offices of Optometrists 12
Offices of Other Holding Companies 9
Offices of Podiatrists 7
Offices of Real Estate Appraisers 15
Ophthalmic Goods Manufacturing 1
Ophthalmic Goods Merchant Wholesalers 3
Optical Goods Stores 7
Outdoor Power Equipment Stores 1
Packaging and Labeling Services 5
Packaging Machinery Manufacturing 2
Packing and Crating 2
Paint and Coating Manufacturing 3
Paint and Wallpaper Stores 9
Painting and Wall Covering Contractors 33
Paper (except Newsprint) Mills 4
Paper Industry Machinery Manufacturing 9
Paperboard Mills 1
Parking Lots and Garages 2
Passenger Car Leasing 1
Passenger Car Rental 6
Payroll Services 2
Periodical Publishers 3
Perishable Prepared Food Manufacturing 1
Pet and Pet Supplies Stores 6
Pet Care (except Veterinary) Services 5
Petroleum Bulk Stations and Terminals 6
Pharmacies and Drug Stores 19
Photography Studios, Portrait 15
Plastics Bag Manufacturing 1
Plastics Bottle Manufacturing 1
Plate Work Manufacturing 3
Political Organizations 5
Port and Harbor Operations 1
Portfolio Management 5
Precision Turned Product Manufacturing 2
Prepress Services 2
Private Mail Centers 2
Professional Employer Organizations 5
Public Relations Agencies 4
Quick Printing 7
Radio Networks 1
Radio Stations 4
Ready-Mix Concrete Manufacturing 5
Real Estate Credit 14
Recreational Goods Rental 1
Recreational Vehicle Dealers 5
Refrigerated Warehousing and Storage 4
Remediation Services 2
Residential Property Managers 15
Residential Remodelers 35
Retail Bakeries 5
Reupholstery and Furniture Repair 2
Rolled Steel Shape Manufacturing 2
Roofing Contractors 19
Sales Financing 6
Sanitary Paper Product Manufacturing 8
Satellite Telecommunications 1
Savings Institutions 14
Scheduled Passenger Air Transportation 4
School and Employee Bus Transportation 4
Securities Brokerage 51
Security Guards and Patrol Services 4
Septic Tank and Related Services 1
Sheet Metal Work Manufacturing 1
Shoe Stores 23
Siding Contractors 13
Sign Manufacturing 2
Site Preparation Contractors 15
Snack and Nonalcoholic Beverage Bars 24
Software Publishers 1
Software Reproducing 1
Special Needs Transportation 2
Sporting Goods Stores 27
Sports and Recreation Instruction 7
Sports Teams and Clubs 1
Tax Preparation Services 24
Taxi Service 3
Telecommunications Resellers 1
Telemarketing Bureaus 3
Telephone Answering Services 3
Television Broadcasting 5
Temporary Help Services 32
Temporary Shelters 2
Testing Laboratories 5
Theater Companies and Dinner Theaters 3
Tile and Terrazzo Contractors 7
Tire Dealers 10
Title Abstract and Settlement Offices 5
Tobacco Stores 2
Tortilla Manufacturing 1
Tour Operators 2
Tradebinding and Related Work 1
Translation and Interpretation Services 5
Travel Agencies 11
Used Car Dealers 28
Used Household and Office Goods Moving 7
Used Merchandise Stores 12
Vending Machine Operators 4
Veterinary Services 11
Video Tape and Disc Rental 16
Vocational Rehabilitation Services 8
Voluntary Health Organizations 6
Warehouse Clubs and Supercenters 2
Wholesale Trade Agents and Brokers 27
Window Treatment Stores 6
Wired Telecommunications Carriers 13
Women's Clothing Stores 23
Wood Container and Pallet Manufacturing 4
Wood Window and Door Manufacturing 3
Zoos and Botanical Gardens 2

What About Franchising Opportunities?

As you drive around Green Bay, you may be surprised to see how many franchises there are in the area. But is franchising the right option for you?

We advise the entrepreneurs we work with to consider franchising as an option. We have many articles on franchises, such as Understanding Franchise Contracts. Get a thorough education on franchising by browsing all of our Articles on Franchising.

You can review hundreds of franchise opportunities by browing our Franchise Directory.

Sample franchise opportunities include Perfect Pizza - UK and Angel's Gourmet Hot Dog Franchise. Alternatively, you can browse franchise categories, such as Cleaning and Maintenance Franchises and Personal Services Franchises.

Note on Green Bay Franchise Opportunities: To find out if a franchise you are interested in is available in Green Bay, you will need to get in direct contact with the franchisor.

What About Buying an Existing Green Bay Business?

An excellent way to get started in business is to Buy a Business in Wisconsin. Follow that link and you may find several good businesses for sale in Green Bay.

If you are serious about buying a business, you may want to read this article: How to Buy a Business.

Picking a Business Name

A good company name can give a big boost to a new startup. It might seem like an easy thing to do, but there are many things to consider when naming a business.

Company names need to be easy to spell, easy to pronounce, and easy to remember.

To get up to speed on what makes for a good company name, we encourage you to read this useful article: Naming a Company.

As a final piece of advice, remember that because you are planning on starting a business in Green Bay, it's imperative that you check now that your company name has not already been claimed by another Wisconsin business.

Forming a Company in Green Bay, Wisconsin

It's very important that your business is formed as a legal entity that is separate from its owners. Doing so will insulate you from personal liability for business debts and obligations.

When forming a company, you will pick from many company types, such as a corporation, LLC, sole proprietorship, partnership or other structure.

Incorporating is a very popular way to form a business. A key decision is whether to form and S-Corp or a C-Corp, and you also must decide in which state you will incorporate. If you are starting a business in Wisconsin, it doesn't mean you are required to incorporate in Wisconsin. As it turns out, you can incorporate in any state you would like to. For example, it's very popular to incorporate in Delaware, and incorporating in Nevada has become very trendy as well. Don't forget, though, that you will have to register as a foreign entity in all states that you do business in.

There are many nuances to forming a company. We recommend you read some of the educational articles about company formation that are availabe on our site, such as C Corp Versus S Corp. You may also want to seek the advice of an lawyer. On a final note, since you will be starting a business in Green Bay, Wisconsin, our web page covering Incorporating in Wisconsin may be a useful resource if you decide to incorporate in Wisconsin.

Getting the Word Out About Your New Company

To grow your Green Bay business, you need a excellent marketing plan.

We have some great resources on this site for entrepreneurs who are working on marketing plans. Business Cards discusses marketing strategy and tactical marketing in a way that should get you thinking about how to creatively promote your business. That's just a taste of the many useful articles we have on Marketing a Small Business.

Next Steps

Most new Green Bay businesses underestimate the number of challenges they will face.

Owning your own business will be a daunting task, but you can do it.

We are here to help Green Bay businesses to be successful. We believe entrepreneurship is an amazing engine for job creation in Green Bay, neighborhood development and overall economic health.

More Entrepreneurial Resources for Starting a Business in Green Bay, Wisconsin

Here are more links that we believe will help you be successful in starting a business in Green Bay.



Additional Resources for Entrepreneurs

Buying a Business

Writing a Business Plan

Raising Money


Small Business Marketing

Advertising Advice

Public Relations -

Customer Service Tips

Entrepreneurial Selling

Workplace Safety