August 12, 2020  
 
  Entrepreneurial Resources - Advice for Wisconsin Entrepreneurs  
  East Troy, Wisconsin Resources for Entrepreneurs  
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Starting a Business in East Troy, Wisconsin

Thinking about starting a business in East Troy, Wisconsin? This step-by-step guide walks you through the major decisions you should consider before opening a new business in East Troy.

Is Becoming an Entrepreneur Right for You?

Most new businesses do not succeed, in part because the business owner did not have the tenacity and/or the skills to succeed. So, before you start your business, consider all of the implications of being an entrepreneur.

Before you move forward with starting a business, be sure to do these three things:

  • Reach out to other entrepreneurs in East Troy. Get their take on what it's really like to be an entrepreneur.
  • Peruse Should You Become an Entrepreneur?. This is one of our more popular articles for folks who want to go into business for themselves.
  • Have a candid conversation with friends and family. That's the best way to get a truly objective assessment as to whether others think you have what it takes.

East Troy, Wisconsin Demographic Information

East Troy has an active business community that includes small businesses, mid-sized businesses and large businesses.

To give you a better feel for East Troy demographics for small businesses, we have tabulated the small business sizes, based on number of employees, for business in East Troy.

Business Size# of
Businesses
1-4 Employees 459
5-9 Employees 114
10-19 Employees 72
20-49 Employees 42
50-99 Employees 24
100-249 Employees 6
250-499 Employees 0
500-999 Employees 0
1000+ Employees 0
All East Troy Businesses 717

As a new East Troy entrepreneur, you may also be interested in the table below. It shows how many businesses there are in East Troy for each business category. By looking at this chart, you can get a general sense for how much competition there is in the business niche that you are pursuing.

Business Type # of
Businesses
Automotive Parts and Accessories Stores 3
Beauty Salons 3
Boat Dealers 1
Business Associations 1
Cemeteries and Crematories 1
Child Day Care Services 2
Civic and Social Organizations 2
Commercial Bakeries 1
Commercial Photography 1
Computer Facilities Management Services 1
Computer Training 1
Custom Computer Programming Services 1
Direct Mail Advertising 1
Drinking Places (Alcoholic Beverages) 5
Drywall and Insulation Contractors 1
Electrical Contractors 2
Elementary and Secondary Schools 2
Engineering Services 1
Fine Arts Schools 1
Finish Carpentry Contractors 2
Fitness and Recreational Sports Centers 3
Florists 1
Food Service Contractors 1
Freight Transportation Arrangement 1
Frozen Specialty Food Manufacturing 1
Full-Service Restaurants 7
Funeral Homes and Funeral Services 1
Furniture Merchant Wholesalers 1
General Automotive Repair 3
General Freight Trucking, Local 1
Glass and Glazing Contractors 1
Graphic Design Services 2
Hardware Manufacturing 1
Hardware Merchant Wholesalers 1
Hardware Stores 1
Hobby, Toy, and Game Stores 1
Homes for the Elderly 1
Industrial Mold Manufacturing 1
Insurance Agencies and Brokerages 4
Interior Design Services 1
Janitorial Services 1
Land Subdivision 2
Landscaping Services 5
Lessors of Other Real Estate Property 1
Limited-Service Restaurants 7
Masonry Contractors 2
Mobile Food Services 1
New Housing Operative Builders 1
Nursing Care Facilities 1
Offices of Certified Public Accountants 2
Offices of Chiropractors 2
Offices of Dentists 2
Offices of Lawyers 4
Offices of Optometrists 1
Outdoor Power Equipment Stores 1
Painting and Wall Covering Contractors 4
Pharmacies and Drug Stores 3
Professional Organizations 1
Public Relations Agencies 1
Radio Stations 1
Residential Remodelers 9
Sawmills 1
Scheduled Freight Air Transportation 1
Securities Brokerage 1
Siding Contractors 1
Site Preparation Contractors 3
Small Arms Manufacturing 1
Sporting Goods Stores 1
Steel Investment Foundries 1
Tax Preparation Services 1
Testing Laboratories 1
Used Car Dealers 1
Video Tape and Disc Rental 2
Zoos and Botanical Gardens 1

Have You Considered Franchising?

As you drive around East Troy, you may be surprised to see how many franchises there are in the area. So, it probably makes sense for you to consider franchising too.

Our recommendation is that you evaluate the possibility of your buying a franchise opportunity. We have many articles on franchises, such as Franchise Versus Business Opportunity. Get a thorough education on franchising by browsing all of our Articles on Franchising.

You can review hundreds of franchise opportunities by browing our Franchise Directory.

Sample franchise opportunities include VendMasters and Cool Daddy's. Alternatively, you can browse franchise categories, such as Specialty Foods Franchises and Family Restaurant Franchises.

Note on East Troy Franchise Opportunities: You will need to contact franchisors directly to see if their franchises are available in East Troy.

Company Formation in East Troy, Wisconsin

It's very important that your business is formed as a legal entity that is separate from its owners. Doing so will separate you from personal liability for business debts and obligations.

The entity you form can be a corporation, LLC, sole proprietorship, partnership or other structure.

Incorporating is a very popular way to form a business. Of course, you have to decide which type of corporation to form and where to incorporate. Just because you are starting a business in Wisconsin, you don't necessarily have to incorporate in Wisconsin. As it turns out, you are allowed to incorporate wherever you want. For example, it's very popular to incorporate in Delaware, and incorporating in Nevada has become very trendy as well. Don't forget, though, that you will have to register as a foreign entity in all states that you do business in.

There's a lot to know about forming a company. We recommend you read some of the educational articles about company formation that are availabe on our site, such as Where to Incorporate. You may also want to seek the advice of an attorney. Finally, if you are starting a business in East Troy, Wisconsin, our information on Incorporating in Wisconsin may be a useful resource if you decide to incorporate in Wisconsin.

Raising Money for Your New Venture

Getting your East Troy business the capital it needs to succeed is not an easy task. In fact, financing your new business may be the hardest challenge you ever face.

Fortunately, this site contains dozens of articles on raising money, including one we recommend entitled Getting a Small Business Loan.

For East Troy entrepreneurs on the hunt for startup funding, check out our List of Wisconsin Angel Investors and our List of Wisconsin Venture Capital Firms.

Marketing Your New Startup

Whether your goal is to attract East Troy customers or you plan on selling elsewhere, you need a excellent marketing plan.

We have some helpful resources on this site for entrepreneurs who are working on marketing plans. Effective Direct Mail Campaigns discusses marketing strategy and tactical marketing in a way that should get you thinking about how to creatively promote your business. That's just a taste of the many useful articles we have on Marketing a Small Business.

The Art of Selling

Mastering the art of selling is essential if you want your new East Troy business to do well.

So what does it take to bring in more prospects and close more business? The good news is we can help you to make selling a big competitve advantage for your new firm.

Sales Forecasting offers some helpful tips on how to sell. It's one of several good articles on our site regarding Entrepreneurial Selling.

Moving Forward

Most new East Troy businesses underestimate the number of challenges they will face.

If you choose the right business and love what you do, you will greatly increase your odds of success.

We are here to help East Troy businesses to be successful. We have a wealth of experience in business start-ups, financing, marketing, sales and more...and we've made all of our knowledge available to you.

More Entrepreneurial Resources for Starting a Business in East Troy, Wisconsin

Here are more links that we believe will help you be successful in starting a business in East Troy.

 

 

Additional Resources for Entrepreneurs

Buying a Business

Writing a Business Plan

Raising Money

Incorporate

Small Business Marketing

Advertising Advice

Public Relations -

Customer Service Tips

Entrepreneurial Selling

Workplace Safety