June 1, 2020  
  Entrepreneurial Resources - Advice for Wisconsin Entrepreneurs  
  Merrill, Wisconsin Resources for Entrepreneurs  
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Starting a Business in Merrill, Wisconsin

Thinking about starting a business in Merrill, Wisconsin? This step-by-step guide walks you through the major decisions you should consider before opening a new business in Merrill.

Which Business to Choose?

There are many businesses that you can start. How do you know which type of business is right for you? You might get some good ideas about what kind of business to start by reading How to Evaluate a Business Idea.

To view an extensive list of business types, complete with startup instructions, spend some time in the Good Businesses to Start section of our site. For example, you might be interested in our How to Start a Kosher Catering Business guide or our Opening a Hearing Aids & Assistive Devices Wholesale & Manufacturers Business guide.

Remember that you are starting a business in Merrill. Some businesses will do better in Merrill than others. Make sure you fully understand Merrill demographics before you lock in on your business idea.

Merrill, Wisconsin Demographic Information

Merrill has an active business community that includes small businesses, mid-sized businesses and large businesses.

To give you a better feel for Merrill demographics for small businesses, we have tabulated the small business sizes, based on number of employees, for business in Merrill.

Business Size# of
1-4 Employees 2852
5-9 Employees 1092
10-19 Employees 672
20-49 Employees 432
50-99 Employees 168
100-249 Employees 96
250-499 Employees 36
500-999 Employees 12
1000+ Employees 0
All Merrill Businesses 5360

As a new Merrill entrepreneur, you may also be interested in the table below. It shows how many businesses there are in Merrill for each business category. By looking at this chart, you can get a general sense for how much competition there is in the business niche that you are pursuing.

Business Type # of
Advertising Agencies 1
Animal (except Poultry) Slaughtering 1
Automobile Driving Schools 1
Automotive Exhaust System Repair 1
Automotive Parts and Accessories Stores 2
Beauty Salons 6
Beer and Ale Merchant Wholesalers 1
Beer, Wine, and Liquor Stores 4
Boat Dealers 1
Book Stores 1
Bowling Centers 1
Building Inspection Services 1
Business Associations 2
Car Washes 3
Cemeteries and Crematories 1
Cheese Manufacturing 1
Child and Youth Services 1
Child Day Care Services 2
Civic and Social Organizations 1
Commercial Lithographic Printing 1
Commercial Screen Printing 1
Confectionery Merchant Wholesalers 1
Credit Unions 2
Custom Computer Programming Services 1
Discount Department Stores 1
Drinking Places (Alcoholic Beverages) 11
Drywall and Insulation Contractors 1
Electrical Contractors 6
Elementary and Secondary Schools 1
Envelope Manufacturing 1
Exam Preparation and Tutoring 1
Family Clothing Stores 1
Fine Arts Schools 1
Finish Carpentry Contractors 1
Fitness and Recreational Sports Centers 1
Floor Covering Stores 1
Flooring Contractors 1
Florists 4
Food Service Contractors 2
Framing Contractors 2
Freight Transportation Arrangement 1
Full-Service Restaurants 16
Funeral Homes and Funeral Services 2
Furniture Stores 2
General Automotive Repair 4
General Freight Trucking, Local 2
General Medical and Surgical Hospitals 1
Gift, Novelty, and Souvenir Stores 1
Hardware Stores 1
Home Health Care Services 1
Homes for the Elderly 3
Household Appliance Stores 2
Industrial Building Construction 1
Insurance Agencies and Brokerages 9
Investigation Services 1
Janitorial Services 5
Jewelry Stores 1
Land Subdivision 1
Landscaping Services 4
Lessors of Other Real Estate Property 2
Limited-Service Restaurants 11
Livestock Merchant Wholesalers 1
Logging 4
Machine Shops 4
Masonry Contractors 3
Meat Markets 1
Men's Clothing Stores 2
Metal Stamping 1
Metal Window and Door Manufacturing 3
Motor and Generator Manufacturing 1
Motor Vehicle Towing 1
Museums 1
New Car Dealers 2
Newspaper Publishers 3
Office Supplies and Stationery Stores 2
Offices of Bank Holding Companies 1
Offices of Certified Public Accountants 1
Offices of Chiropractors 6
Offices of Dentists 6
Offices of Lawyers 6
Offices of Optometrists 2
Offices of Podiatrists 2
Offices of Real Estate Appraisers 3
Painting and Wall Covering Contractors 2
Pet Care (except Veterinary) Services 1
Pharmacies and Drug Stores 2
Photography Studios, Portrait 1
Plate Work Manufacturing 1
Radio Stations 1
Residential Remodelers 7
Retail Bakeries 1
Savings Institutions 1
Sawmills 2
School and Employee Bus Transportation 3
Securities Brokerage 3
Security Guards and Patrol Services 1
Septic Tank and Related Services 1
Shoe Stores 2
Siding Contractors 1
Site Preparation Contractors 8
Snack and Nonalcoholic Beverage Bars 4
Special Needs Transportation 1
Sporting Goods Stores 3
Tax Preparation Services 2
Temporary Help Services 2
Tire Dealers 1
Title Abstract and Settlement Offices 1
Travel Agencies 1
Used Car Dealers 3
Used Household and Office Goods Moving 1
Used Merchandise Stores 1
Veterinary Services 3
Video Tape and Disc Rental 1
Wired Telecommunications Carriers 2
Wood Container and Pallet Manufacturing 1
Wood Window and Door Manufacturing 6

What About Buying an Existing Merrill Business?

An excellent way to get started in business is to Buy a Business in Wisconsin. Follow that link and you can review several good businesses for sale in Merrill.

For anybody who wants to buy a business, we recommend reading this useful article: How to Buy a Business.

Naming the Business

Making the right decision when choosing a company name is very important. There are many decisions you'll make now that you can change later, but changing a company name years down the road is not very easy. So, choose a good company name at the outset.

We strongly advocate that you make sure the ".com" domain name is available for your company name. Every business needs a strong Web presence these days, and having a non ".com" domain means somebody else may outrank you in the search results for your own company name.

To get up to speed on what makes for a good company name, we encourage you to read this useful article: Naming a Company.

There's one other important factor when naming a business. Since you are opening a business in Merrill, it's imperative that you check now that no other Wisconsin company is using the business name you want to use.

Marketing Your New Company

To rise above the crowd in Merrill and grow your business, having an excellent marketing plan is fundamental to your doing well.

There are myriad resources on this site to help you with your marketing plan. Seven Marketing Ideas for Your Small Business discusses marketing strategy and tactical marketing in a way that should get you thinking about how to creatively promote your business. That's just a taste of the many useful articles we have on Marketing a Small Business.

How to Sell

Mastering the art of selling is essential if you want your new Merrill business to do well.

Not knowing how to sell can result in lost customers and minimal market share. Let us help you refine your selling techniques through our many useful sales advice tips.

Sales Prospecting is worth reading, as it may give you some good ideas on how to sell your products or services. We have many more good articles on selling that you may enjoy reading.

Moving Forward

Most new Merrill businesses underestimate the number of challenges they will face.

From this point on, you control your own destiny.

This site is all about helping entrepreneurs in Merrill and elsewhere to achieve real success. We have a wealth of experience in business start-ups, financing, marketing, sales and more...and we've made all of our knowledge available to you.

More Entrepreneurial Resources for Starting a Business in Merrill, Wisconsin

Here are more links that we believe will help you be successful in starting a business in Merrill.



Additional Resources for Entrepreneurs

Buying a Business

Writing a Business Plan

Raising Money


Small Business Marketing

Advertising Advice

Public Relations -

Customer Service Tips

Entrepreneurial Selling

Workplace Safety