May 29, 2020  
  Entrepreneurial Resources - Advice for Wisconsin Entrepreneurs  
  Ripon, Wisconsin Resources for Entrepreneurs is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Open a Business in Ripon, Wisconsin

Need help starting a business in Ripon, Wisconsin? We've got the information you need to open a business in Ripon.

Are You Ready for the Challenges of Being an Entrepreneur?

Before you get too far along in the process, consider your entrepreneurial instincts and capabilities.

Here are three things we recommend you do before you fully commit to starting a new business of your own.

  • Talk to other entrepreneurs in Ripon. Listen closely to their experiences and see if you think you too can be successful.
  • We recommend reading Should You Become an Entrepreneur?. For aspiring new entrepreneurs, it's a must read article.
  • Have a candid conversation with friends and family. Ask them directly: Do I have what it takes to be an entrepreneur? Listen carefully to their answer, as they presumably know your strengths and weaknesses.

What Business to Start

An important decision is what kind of business you want to start. You might get some good ideas about what kind of business to start by reading Free Business Ideas.

To view an extensive list of business types, complete with startup instructions, spend some time in the Good Businesses to Start section of our site. For example, you might be interested in our How to Start a Floats & Parade Supplies Business guide or our How to Start a Shock Absorbers & Struts Business guide.

Always keep in mind that starting a business in Ripon has some implications. If Ripon already has plenty of the kind of business you want to start, you might want to change your plans. Study Ripon demographics and do a competitive analysis as part of your startup planning process.

Ripon, Wisconsin Demographic Information

Ripon has an active business community that includes small businesses, mid-sized businesses and large businesses.

To give you a better feel for Ripon demographics for small businesses, we have tabulated the small business sizes, based on number of employees, for business in Ripon.

Business Size# of
1-4 Employees 864
5-9 Employees 414
10-19 Employees 234
20-49 Employees 186
50-99 Employees 66
100-249 Employees 30
250-499 Employees 24
500-999 Employees 12
1000+ Employees 0
All Ripon Businesses 1830

As a new Ripon entrepreneur, you may also be interested in the table below. It shows how many businesses there are in Ripon for each business category. By looking at this chart, you can get a general sense for how much competition there is in the business niche that you are pursuing.

Business Type # of
Advertising Agencies 1
Automotive Exhaust System Repair 1
Automotive Parts and Accessories Stores 2
Beauty Salons 6
Book Stores 2
Building Inspection Services 1
Business Associations 2
Cafeterias 1
Caterers 2
Child Day Care Services 3
Civic and Social Organizations 1
Coin-Operated Laundries and Drycleaners 2
Commercial Lithographic Printing 2
Commercial Photography 1
Computer and Software Stores 1
Computer Systems Design Services 1
Construction Sand and Gravel Mining 2
Convenience Stores 1
Cookie and Cracker Manufacturing 2
Credit Unions 1
Dental Laboratories 1
Discount Department Stores 1
Drinking Places (Alcoholic Beverages) 8
Electrical Contractors 5
Engineering Services 1
Fitness and Recreational Sports Centers 2
Floor Covering Stores 2
Flooring Contractors 1
Florists 2
Food Service Contractors 1
Footwear Merchant Wholesalers 1
Framing Contractors 2
Fruit and Vegetable Canning 2
Full-Service Restaurants 11
Funeral Homes and Funeral Services 2
Furniture Stores 1
General Automotive Repair 1
General Freight Trucking, Local 2
General Medical and Surgical Hospitals 1
Gift, Novelty, and Souvenir Stores 1
Glass and Glazing Contractors 1
Glove and Mitten Manufacturing 1
Hardware Merchant Wholesalers 1
Hardware Stores 1
Home Centers 1
Homes for the Elderly 4
Household Appliance Stores 1
Insurance Agencies and Brokerages 7
Iron Foundries 1
Janitorial Services 2
Jewelry Stores 1
Kidney Dialysis Centers 1
Landscaping Services 4
Limited-Service Restaurants 9
Machine Shops 3
Marketing Consulting Services 2
Motion Picture and Video Production 1
New Car Dealers 3
Newspaper Publishers 1
Nursing Care Facilities 1
Office Supplies and Stationery Stores 1
Offices of Certified Public Accountants 4
Offices of Chiropractors 2
Offices of Dentists 6
Offices of Lawyers 6
Offices of Optometrists 1
Offices of Real Estate Appraisers 1
Packaging and Labeling Services 1
Paging 1
Painting and Wall Covering Contractors 2
Passenger Car Rental 1
Petroleum Bulk Stations and Terminals 1
Pharmacies and Drug Stores 2
Private Mail Centers 1
Residential Property Managers 1
Residential Remodelers 3
Roofing Contractors 1
Savings Institutions 1
School and Employee Bus Transportation 1
Securities Brokerage 1
Shoe Stores 1
Siding Contractors 2
Site Preparation Contractors 4
Snack and Nonalcoholic Beverage Bars 1
Special Needs Transportation 1
Tax Preparation Services 1
Taxi Service 1
Textile Bag Mills 2
Tire Dealers 1
Travel Agencies 1
Used Car Dealers 2
Veterinary Services 1
Video Tape and Disc Rental 2

Is Franchising a Better Option?

Visit the business district of Ripon and you'll conclude that many business owners have opted to buy a franchise, rather than starting a business on their own. But is franchising the right option for you?

Our recommendation is that you consider franchising as an option. We have many articles on franchises, such as Buying a Franchise. Gain a solid understanding of franchising by scanning all of our Articles on Franchising.

To learn about specific franchise opportunities, check out our Franchise Directory.

Sample franchise opportunities include Deckare and Dickey's Barbecue Restaurants, Inc.. Alternatively, you can browse franchise categories, such as Training and Education Franchises and Cell Phone Franchises.

Note on Ripon Franchise Opportunities: You will need to contact franchisors directly to see if their franchises are available in Ripon.

Naming the Business

A big decision when starting a company is choosing a company name. Believe it or not, choosing a good company name can be a big contributor to your business success.

Pick a company name that isn't too generic. If you do a search engine search for your proposed name and a billion results come up, you may want to reconsider the name. It's much easier to come up in the search engines when your name is fairly unique.

For other considerations regarding naming a company, we recommend this article: Naming a Company.

On a final note, given that you are starting a business in Ripon, it's very important that you make sure no other Wisconsin company is using the business name you want to use.

Forming a Company in Ripon, Wisconsin

It's very important that you form your business as a legal structure. Doing so will protect you from personal liability for business debts and obligations.

The entity you form can be a traditional C-corporation, a Limited Liability Company (LLC), or an S-corporation.

Incorporating is a very common way to legally create a business entity. Of course, you have to decide which type of corporation to form and where to incorporate. If you are starting a business in Wisconsin, you don't necessarily have to incorporate in Wisconsin. In fact, you can incorporate in any state you would like to. However, if you do incorporate in another state, you'll have to register as a foreign corporation in your home state.

There are many nuances to forming a company. We recommend you read some of the educational articles about company formation that are availabe on our site, such as Subchapter S Corporations. You may also want to seek the advice of an attorney. Finally, if you are starting a business in Ripon, Wisconsin, our information on Incorporating in Wisconsin may be a useful resource if you decide to incorporate in Wisconsin.

Marketing Your New Company

To rise above the crowd in Ripon and grow your business, you need a solid marketing plan.

There are myriad resources on this site to help you with your marketing plan. Avoiding Bad Product Launches is a good read to get your marketing ideas flowing. That's just a taste of the many useful articles we have on Marketing a Small Business.

Never Give Up

You have a dream -- starting a business in Ripon. To achieve your dream, you have to persevere, even when the odds are against you.

Owning your own business will be a daunting task, but you can do it.

We are here to help Ripon businesses to be successful. We have a wealth of experience in business start-ups, financing, marketing, sales and more...and we've made all of our knowledge available to you.

More Entrepreneurial Resources for Starting a Business in Ripon, Wisconsin

Here are more links that we believe will help you be successful in starting a business in Ripon.



Additional Resources for Entrepreneurs

Buying a Business

Writing a Business Plan

Raising Money


Small Business Marketing

Advertising Advice

Public Relations -

Customer Service Tips

Entrepreneurial Selling

Workplace Safety