Iowa Business Startup Guides

Starting a Business in Waukon, Iowa

Thinking about starting a business in Waukon, Iowa? This step-by-step guide walks you through the major decisions you should consider before opening a new business in Waukon.

Will You Be a Successful Entrepreneur?

Most new companies do not succeed, in part because the entrepreneur did not have the entrepreneurial skills and traits needed to succeed. So, before you start your business, consider all of the implications of being an entrepreneur.

Because entrepreneurship is not for everyone, we recommend you do the following to help you assess whether you should move forward with starting a business:

  • Talk to other entrepreneurs in Waukon. They are usually very willing to share their insights on the ups and downs of being an entrepreneur.
  • We recommend reading Characteristics of Successful Entrepreneurs. For aspiring new entrepreneurs, it's a must read article.
  • Seek the advice of somebody who knows you well. Others sometimes know you better than you know yourself.

What Business to Start

Choosing a business that is right for you is very important. You might get some good ideas about what kind of business to start by reading Evaluating Your Idea.

For step-by-step instructions on starting a variety of business types, visit the Good Businesses to Start section of our site. For example, you might be interested in our How to Start a Basketball Clubs & Instruction Business guide or our Opening a Bowling Instruction Business guide.

Always keep in mind that your new startup will be located in Waukon. The business you want to start may already be well-represented in Waukon. Study Waukon demographics and do a competitive analysis as part of your startup planning process.

Waukon, Iowa Demographic Information

Waukon has an active business community that includes small businesses, mid-sized businesses and large businesses.

To give you a better feel for Waukon demographics for small businesses, we have tabulated the small business sizes, based on number of employees, for business in Waukon.

Business Size
# of
Businesses
1-4 Employees
330
5-9 Employees
138
10-19 Employees
51
20-49 Employees
69
50-99 Employees
9
100-249 Employees
9
250-499 Employees
3
500-999 Employees
0
1000+ Employees
0
All Waukon Businesses
609

As a new Waukon entrepreneur, you may also be interested in the table below. It shows how many businesses there are in Waukon for each business category. By looking at this chart, you can get a general sense for how much competition there is in the business niche that you are pursuing.

Business Type
# of
Businesses
Automotive Parts and Accessories Stores
2
Beer, Wine, and Liquor Stores
1
Bowling Centers
1
Business Associations
2
Caterers
1
Cemeteries and Crematories
1
Child Day Care Services
2
Computer Training
1
Drinking Places (Alcoholic Beverages)
2
Electrical Contractors
1
Finish Carpentry Contractors
2
Floor Covering Stores
1
Florists
2
Fluid Milk Manufacturing
1
Full-Service Restaurants
8
Funeral Homes and Funeral Services
1
Furniture Stores
1
General Automotive Repair
5
General Freight Trucking, Local
1
General Medical and Surgical Hospitals
1
Gift, Novelty, and Souvenir Stores
1
Grantmaking Foundations
1
Gypsum Product Manufacturing
1
Hardware Stores
1
Homes for the Elderly
1
Household Appliance Stores
1
Insurance Agencies and Brokerages
8
Investment Advice
1
Landscaping Services
1
Limited-Service Restaurants
1
Local Messengers and Local Delivery
1
Machine Shops
1
Masonry Contractors
4
Motorcycle Dealers
1
Museums
1
Newspaper Publishers
1
Nursing Care Facilities
3
Offices of Certified Public Accountants
1
Offices of Chiropractors
3
Offices of Dentists
2
Offices of Lawyers
5
Offices of Optometrists
1
Paint and Wallpaper Stores
1
Painting and Wall Covering Contractors
1
Petroleum Bulk Stations and Terminals
2
Pharmacies and Drug Stores
1
Photography Studios, Portrait
1
Ready-Mix Concrete Manufacturing
1
Securities Brokerage
1
Snack and Nonalcoholic Beverage Bars
1
Solid Waste Collection
1
Tax Preparation Services
1
Tire Dealers
4
Title Abstract and Settlement Offices
1
Used Car Dealers
3
Used Merchandise Stores
1
Video Tape and Disc Rental
1
Wholesale Trade Agents and Brokers
1
Wired Telecommunications Carriers
1

Selecting a Name For Your Venture

A big decision when starting a company is choosing a company name. Believe it or not, choosing a good company name can be a big contributor to your business success.

We strongly advocate that you make sure the ".com" domain name is available for your company name. Every business needs a strong Web presence these days, and having a non ".com" domain means somebody else may outrank you in the search results for your own company name.

For other considerations regarding naming a company, we recommend this article: Naming a Business.

As a final piece of advice, remember that because you are planning on starting a business in Waukon, it's imperative that you check now that no other Iowa company is using the business name you want to use.

Marketing Your New Venture

To grow your Waukon business, having an excellent marketing plan is fundamental to your successs.

We have some helpful resources on this site for entrepreneurs who are working on marketing plans. Advertising on Buses discusses marketing strategy and tactical marketing in a way that should get you thinking about how to creatively promote your business. That's just a taste of the many useful articles we have on Marketing a Small Business.

The Art of Selling

Mastering the art of selling is essential if you want your new Waukon business to do well.

Not knowing how to sell can result in lost customers and minimal market share. Fortunately, we've got plenty of good advice to help you improve your selling skills.

How to Build and Motivate a Sales Team is worth reading, as it may give you some good ideas on how to sell your products or services. We have many more good articles on selling that you may enjoy reading.

How to Improve Your Entrepreneurial Abilities

The best business owners know that they don't know everything.

With your business being located in Waukon, Iowa, you will want to take advantage of the many programs available at nearby Iowa universities, colleges and community colleges. It's also wise to see if there are any Waukon networking organizations.

What's Next?

Most new Waukon businesses underestimate the number of challenges they will face.

If you choose the right business and love what you do, you will greatly increase your odds of success.

We are here to help Waukon businesses to be successful. We have a wealth of experience in business start-ups, financing, marketing, sales and more...and we've made all of our knowledge available to you.

More Entrepreneurial Resources for Starting a Business in Waukon, Iowa

Here are more links that we believe will help you be successful in starting a business in Waukon.

  • Resources for Waukon, Iowa Entrepreneurs - Browse a variety of resources we've collected to assist Waukon entrepreneurs.
  • Iowa Entrepreneurial Resources - We've gathered state-level entrepreneurial resources to help new entrepreneurs who are based in Iowa.
  • Iowa Small Business Development Center - The Iowa SBDC conducts research, counsels, and trains business people in management, financing, and operating small businesses. They provide comprehensive information services and access to experts in a variety of fields. This is a great resource for Iowa entrepreneurs!

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