Interested in weight-control center franchises? In a world where we are all increasingly weight-conscious, there's great opportunity in weight loss franchises. We discuss things to consider before buying weight-control franchises, and we highlight a few weight-control center franchises that we think are doing more than a few things right.
Weight loss centers are a thriving U.S. industry. Considering that over 60% of Americans are considered to be overweight, it's no surprise that the demand for weight loss services has made weight loss centers a $40 billion industry.
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But owning a weight loss center or weight loss franchise isn't for everyone. It takes a special kind of entrepreneur that is not only dedicated to making a profit, but dedicated to helping their customers reach their weight loss goals as well.
By some estimates, anywhere from 20-40% of the population is on a diet at any given time. Dieting isn't easy, and people are willing to pay for someone who is willing to help them achieve their personal goals and make them feel good about themselves. The marketplace has responded to this need by offering centers and services designed to walk alongside dieters as they make their weight loss journey. These centers provide dieters with information about dieting and develop customized weight loss programs for each participant. Some weight loss outlets even sell food to their customers to help them stay healthy and achieve their goals.
Jenny Craig is one of the most recognized names in weight loss. Unlike "quick fix" or fad diets, the Jenny Craig describes its program as a lifestyle- focused, long-term solution that helps people achieve their weight management goals through a safe, sensible, non-diet approach. This is accomplished by balancing three essential components for successful weight loss: A healthy relationship with food, an active lifestyle, and a balanced approach to living. In business for more than twenty years, Jenny Craig is ranked highly among weight loss franchises and offers prospective franchisees an exciting opportunity to get into this high-energy industry.
Different weight loss franchises offer different products and services to their customers. Make sure you completely understand your franchisors approach before you make a commitment.
Points to Consider
Reputation is important in weight loss franchising. Weight loss customers are most likely to sign on with a center whose success has been recommended to them by a friend, or has commanded media attention as a viable weight loss solution. For this reason, it's important to commit to a franchisor that you know and trust, or at least one that can demonstrate a history of success in helping their customers meet their weight loss goals.
If you're not sure about a prospective franchisor, consider going through the program yourself to determine its effectiveness. If the franchise is big on promises but falls short on results, then you may want to reconsider and explore other franchise opportunities.
Jenny Craig Franchises. Jenny Craig is a nationally-known weight loss franchisor with twenty years' experience in the industry. They currently have more than 100 privately-owned domestic and international locations in addition to the 535 locations owned by the company.
LA Weight Loss. LA Weight Loss combines one-on-one counseling with specialized foods to help its customers achieve results. They are another recognized name in the industry and 364 company-owned stores and 325+ franchises located primarily in North America.
Beverly Hills Weight Loss and Wellness. Founded in 1988, Beverly Hills Weight Loss and Wellness provides clients with personalized weight loss programs. The company's programs include medical analysis, nutritional supplements, therapy and education.
Slender Lady Franchises. Slender Lady offers weight loss services and products designed to improve the lives of women, children and families on a one-to-one personal level. In 2005, the company reported 200+ locations in the U.S.
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